Partho Banerjee, Sales manager

Partho Banerjee

Sales manager

TCL

Location
India - Kolkata
Education
Master's degree, Business And Marketing
Experience
12 years, 2 Months

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Work Experience

Total years of experience :12 years, 2 Months

Sales manager at TCL
  • India - Kolkata
  • October 2021 to May 2022

By continuously monitoring the ROI of partners involved in the business, we restructured the investment of
Key Partners, and we were able to increase their revenue contribution from 5 Cr. to 20 Cr. within six months.
As a result of this approach, our overall revenue increased by 25% compared to the previous year.
• Exceeded sales targets through strategic programs, strong store network, and performance analysis,
resulting in a monthly average of 85M INR as a successful Branch Manager for Retail Operations in Eastern
India.
• Exceeded sales objectives by forecasting and developing strategic initiatives, resulting in 100x increase in
store-level reach and 35% conversion in sales.

Regional Business Development Manager at Transsion
  • India - Kolkata
  • October 2018 to October 2021

Designed data-driven tools to expand retail footprint and penetrate Tier 3 & 4 towns and blocks, resulting in
a significant increase in GFK report and raising market share from 0.8% to 3% by end of FY 2020-21.
• Expanded brand and business footprint through Industry Process Experiences Engagements, successfully
managing over 150 store operations in Eastern India and setting an industry benchmark.
• Developed a new customer-focused solution with Key Partners, we piloted it with a select group of
customers and saw a 20% increase in sales within the first month.
• Further improvisation of the plan, showed an additional 15% increase in sales in the following quarter.
• Our overall revenue from our Partners improved by 35% compared to the previous year, and we were able
to establish a more productive and collaborative relationship with our partner.

Business Excellence Specialist at Prism Johnson Ltd
  • India - Kolkata
  • May 2015 to October 2017

Analyzed sales metrics and demand forecasts, developed new Home Décor line, resulting in 30% revenue
increase within 6 months of launch.
• We also implemented local-level pricing policies and utilized field reports to optimize secondary sales, which
steered a 20% increase in sales revenue in our top-performing markets.
• Efforts led to 50% YoY increase in Home Décor product revenue and a more data-driven and efficient sales
strategy.

Retail Manager at Sony
  • India - Hyderabad
  • April 2011 to May 2015

Monitored ISD performance, identified areas for improvement, and provided targeted training to boost sales.
Achieved a 15% increase in sales of handsets and accessories in AP/ Telangana within 3 months of program
launch.
• We also conducted regular performance reviews and provided feedback to our promoters, which resulted in a
10% increase in average sales per promoter.
• Improved sales revenue by 25% YoY through effective monitoring and coaching, establishing an efficient
sales strategy.

Key Account Manager at Hcl Infosystems
  • India - Hyderabad
  • May 2009 to April 2011

Managed sales operations resulting in INR 2 Million per month through modern trade, with expertise in
managing critical Modern Trade Accounts such as Future group, RPG, Hotspots, Reliance, Essar, Videocon,
and Tata.

Education

Master's degree, Business And Marketing
  • at Bangalore University
  • April 2008

1. Conducted a case study analysis on a successful company, identifying key factors that contributed to their success and recommending strategies for sustainable growth. 2. Participated in a consulting project with a local non-profit organization, providing recommendations for improving their operations and increasing their impact. 3. Coordinated and executed a successful fundraising campaign for a charity organization, leveraging social media and other marketing channels to maximize donations. 4. Organized and executed a business conference, inviting industry experts to speak and providing networking opportunities for attendees. 5. Conducted a research project on a specific industry or market, analyzing trends and identifying opportunities for innovation and growth. 6. Led a team in a case competition, applying analytical and problem-solving skills to present a winning solution to a business challenge. 7. Completed an internship with a leading company TVS Motors, gaining hands-on experience and building a professional network. 8. Published a research paper in a peer-reviewed academic journal, showcasing the student's expertise and contributing to the body of knowledge in their field of study.

Specialties & Skills

Channel Sales
Franchisee Management
Key Account Management
Team Handling
Key Account Management
Negotiation Skills
Team Management
Data Analysis

Languages

English
Expert
Hindi
Native Speaker

Training and Certifications

The Fundamentals of Digital Marketing (Certificate)
Date Attended:
January 2023
GotoMarket Plan (Certificate)
Date Attended:
January 2023
CertificateOfCompletion_Marketing Foundations Ecommerce (Certificate)
Date Attended:
January 2023
CertificateOfCompletion_Career Essentials in Data Analysis by Microsoft and LinkedIn (Certificate)
Date Attended:
January 2023
Career Essentials in Business Analysis (Certificate)
Date Attended:
January 2023
Certificate Key Account Management (Certificate)
Date Attended:
January 2023

Hobbies

  • Volunteering - Giving back to the community is a great way to feel fulfilled
    1. Team Player of the Year: Sony 2012: This award recognizes sales professionals who demonstrate outstanding teamwork, collaboration, and support for their colleagues. 2. Rising Star Award: H&R Johnson 2016: This award recognizes new professionals who demonstrate exceptional potential and show promise for future success. 3. Employee of the Quarter: ITEL (2 Quarters)