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Pascal Ghanem, sales and marketing manager

Pascal Ghanem

sales and marketing manager·Bloooom

Lebanon

Bachelor's degree, Business Management

Work experience

Total years of experience: 23 years, 9 months

sales and marketing manager

January 2019 - Present

Bloooom

Beirut, Lebanon

January 2019 - Present

• Managing a sales pipeline and identifying new leads
• Managing marketing and sales tools used to accomplish our sales strategy such as Microsoft Partner Sales Connect and Azure marketplace
• Identifying and evaluating new business opportunities
• Preparing proposals, developing relationships and closing sales
• Conducting market research and sharing recommendations with upper management
• Handling social media planning and execution

Company industry:
IT Services
Job role:
Information Technology

Owner / Manager

September 2017 - December 2018

Pro Services SARL

Beirut, Lebanon

September 2017 - December 2018

Our main service is to help employers find suitable, hardworking and trustworthy skilled and unskilled professional foreign domestic helpers from abroad.

Company industry:
Non-profit Organization
Job role:
Management

Marketing Manager

July 2014 - June 2017

BMB Group

Beirut, Lebanon

July 2014 - June 2017

Supported the sales process through sales tools and product development
•Identified new market opportunities and penetrated those areas across multiple channels through contacts with Europe, Canada and USA
•Managed marketing tools used to accomplish our corporate marketing strategy including: Motorola and Zebra partners’ portals, public relations, database, direct mail, social media, e-mail campaigns, website, publication advertising, sales support.
•Handled social media planning and execution
•Developed and managed initiatives in advertising, sponsorship, special events, website and other means that convey a unified and distinctive leadership presence in the marketplace.
•Evaluated the relation of costs vs. benefits to determine the financial impact as to the selection of the best medium to be used in order to meet set objectives

Company industry:
IT Services
Job role:
Marketing and PR

Digital Marketing Manager

June 2013 - May 2014

Intech Offshore SAL

Beirut, Lebanon

June 2013 - May 2014

• Planned, executed and analyzed marketing campaigns through online portals e.g. Google AdWords and Facebook Ads.
• Managed relationships with publishers and online portals
• Identified, managed and published content management system
• Analyzed data to measure our content effectiveness and developed new KPIs to increase our customers’ engagement.
• Identified and secured new publishers through CPA / CPC performance based marketing
• Performed daily updates on companies’ websites.

Company industry:
Advertising
Job role:
Marketing and PR

Senior Media Coordinator

November 2009 - May 2013

INDEVCO

Beirut, Lebanon

November 2009 - May 2013

Mediapak / INDEVCO
(In-House advertising and marketing agency of INDEVCO GROUP)

• Researched relevant media opportunities, planned budgets, and presented information to the client
• Determined the best media plan and ensured the best media effectiveness for the client.
• Identified, evaluated, and managed all media advertising operations (ATL, BTL & TTL - media planning and booking)
• Coordinated marketing activities in conjunction with media
• Coordinated with Online Communication Unit for social media activities and updates
• Compiled third party data sources information such as Ipsos Stat, Parc, etc.
• Analyzed statistical data such as ratings, reach, GRPs, pre & post evaluation of media campaigns
• Handled and developed relationships with all media outlets such as newspapers, magazines, TV stations, radio stations…
• Analyzed competitors’ media expenditures and on-going competitive requests.
• Coordinated with production teams to ensure creative is on-strategy and on time

Company industry:
FMCG
Job role:
Marketing and PR

Sales Manager

February 2008 - May 2009

Al Aan TV

Dubai, United Arab Emirates

February 2008 - May 2009

• Identified, developed and implemented a new sales strategy for the market.
• Identified new prospect clients, presented them our TV channel and sold advertising spots
• Handled relations with all media booking agencies and managed existing accounts.
• Wrote sales proposals, developed relationships and closed sales.
• Ensured payment of accounts
• Liaised with other line managers

Company industry:
Media Production
Job role:
Sales

Business Project Coordinator

January 2005 - January 2008

Continental Holding Group

Beirut, Lebanon

January 2005 - January 2008

Continental Holding Group is privately owned group of diversified companies including ANB TV (Arabic News Broadcasting, Lebanon), CPI (Real-estate, France), Continental Finance (Consultancy, UK) and Continental Petroleum Company (Lebanon)

• Identified and evaluated business opportunities (cost analysis, preliminary forecasting)
• Planned for the selected opportunities or modifications
• Implemented the planned project (Legal, Human Resources, Administrative…)
• Sold TV advertising spots and maintained contacts with existing advertisers
• Handled and developed relationships with existing accounts.
• Wrote sales proposals and closed sales
• Ensured payment of accounts
• Met with other members of management and planned for the future.
• Assessed and reported performances of business groups to the CEO/Owner

Company industry:
Media Production
Job role:
Administration

Customer Service Representative

January 2002 - January 2005

BLOM BANK SAL

Beirut, Lebanon

January 2002 - January 2005

• Analyzed and processed various loans (personal, car, housing…)
• Administered various commercial transactions such as letters of guarantee, international transfers of funds…
• Administered various retail products such as domiciliation, credit card applications, and bank financial products
• Filled the head teller position when needed, mainly cash handling and all the routine bank transactions

Company industry:
Banking
Job role:
Banking

Education

Notre Dame University

February 2003

February 2003

Bachelor's degree, Business Management

Lebanon

Completed a Bachelor of Science degree majoring in Business Management
View attachment

Skills

Advertising
Expert
Advertising
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Media Planning
Expert
Media Planning
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Business Development
Expert
Business Development
Expert
Time Management
Expert
Time Management
Expert
Media
Expert
Media
Expert
Communication
Expert
Communication
Expert
Negotiation
Expert
Negotiation
Expert
Leadership
Intermediate
Leadership
Intermediate
Marketing
Expert
Marketing
Expert
Problem Solving
Expert
Problem Solving
Expert
Conflict Resolution
Expert
Conflict Resolution
Expert
Analytical
Intermediate
Analytical
Intermediate
Advertising
Expert
Advertising
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Media Planning
Expert
Media Planning
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Business Development
Expert
Business Development
Expert

Languages

Arabic

Expert

English

Expert

French

Expert

Training and Certifications

Certifications
Social Media Management
Dec 2017 - Dec 2020
Show credentials