Pascal Ghanem

• Managing a sales pipeline and identifying new leads
• Managing marketing and sales tools used to accomplish our sales strategy such as Microsoft Partner Sales Connect and Azure marketplace
• Identifying and evaluating new business opportunities
• Preparing proposals, developing relationships and closing sales
• Conducting market research and sharing recommendations with upper management
• Handling social media planning and execution

Our main service is to help employers find suitable, hardworking and trustworthy skilled and unskilled professional foreign domestic helpers from abroad.

Supported the sales process through sales tools and product development
•Identified new market opportunities and penetrated those areas across multiple channels through contacts with Europe, Canada and USA
•Managed marketing tools used to accomplish our corporate marketing strategy including: Motorola and Zebra partners’ portals, public relations, database, direct mail, social media, e-mail campaigns, website, publication advertising, sales support.
•Handled social media planning and execution
•Developed and managed initiatives in advertising, sponsorship, special events, website and other means that convey a unified and distinctive leadership presence in the marketplace.
•Evaluated the relation of costs vs. benefits to determine the financial impact as to the selection of the best medium to be used in order to meet set objectives

• Planned, executed and analyzed marketing campaigns through online portals e.g. Google AdWords and Facebook Ads.
• Managed relationships with publishers and online portals
• Identified, managed and published content management system
• Analyzed data to measure our content effectiveness and developed new KPIs to increase our customers’ engagement.
• Identified and secured new publishers through CPA / CPC performance based marketing
• Performed daily updates on companies’ websites.

Mediapak / INDEVCO
(In-House advertising and marketing agency of INDEVCO GROUP)

• Researched relevant media opportunities, planned budgets, and presented information to the client
• Determined the best media plan and ensured the best media effectiveness for the client.
• Identified, evaluated, and managed all media advertising operations (ATL, BTL & TTL - media planning and booking)
• Coordinated marketing activities in conjunction with media
• Coordinated with Online Communication Unit for social media activities and updates
• Compiled third party data sources information such as Ipsos Stat, Parc, etc.
• Analyzed statistical data such as ratings, reach, GRPs, pre & post evaluation of media campaigns
• Handled and developed relationships with all media outlets such as newspapers, magazines, TV stations, radio stations…
• Analyzed competitors’ media expenditures and on-going competitive requests.
• Coordinated with production teams to ensure creative is on-strategy and on time

• Identified, developed and implemented a new sales strategy for the market.
• Identified new prospect clients, presented them our TV channel and sold advertising spots
• Handled relations with all media booking agencies and managed existing accounts.
• Wrote sales proposals, developed relationships and closed sales.
• Ensured payment of accounts
• Liaised with other line managers

Continental Holding Group is privately owned group of diversified companies including ANB TV (Arabic News Broadcasting, Lebanon), CPI (Real-estate, France), Continental Finance (Consultancy, UK) and Continental Petroleum Company (Lebanon)

• Identified and evaluated business opportunities (cost analysis, preliminary forecasting)
• Planned for the selected opportunities or modifications
• Implemented the planned project (Legal, Human Resources, Administrative…)
• Sold TV advertising spots and maintained contacts with existing advertisers
• Handled and developed relationships with existing accounts.
• Wrote sales proposals and closed sales
• Ensured payment of accounts
• Met with other members of management and planned for the future.
• Assessed and reported performances of business groups to the CEO/Owner

• Analyzed and processed various loans (personal, car, housing…)
• Administered various commercial transactions such as letters of guarantee, international transfers of funds…
• Administered various retail products such as domiciliation, credit card applications, and bank financial products
• Filled the head teller position when needed, mainly cash handling and all the routine bank transactions