Patricia Caceres-Fuentes

Looking for an exciting opportunity in a global and multicultural environment in Cairo, Egypt

Red Leaf offers language and experiential programs in Canada for students and professionals from all over the world.

As the Director of Marketing & Communications and Deputy CEO, I was in charge of the overall management and communication efforts of the company, carrying out tasks such as:
- Draft and implement corporate objectives, sales targets, marketing strategy, and annual business plan.
- Manage and develop Programs Team to achieve targets, increase student numbers, and improve relationships with clients, partners and stakeholders.
- Operational review: upgrade of procedures and new product development, along with standardization of services.
- Company’s strategic management as Executive Director & Deputy CEO: operations, business development and finance.
- International market research, analysis and go-to strategies.

Etnyka is an Online Marketing and Social PR Agency based in Europe with an ambitious expansion plan for the MENA Region.

My main responsibilities as Regional Marketing Manager were to:
- Develop and execute Regional Marketing Programs
- Define field strategies and penetration goals
- Conduct Market Research and outline fragmentations
- Train, mentor and support marketing staff

GTC (German Technology Center) is a technology hub that provides information and support in technology transfer and commercialization in the Middle East.

As a freelance Business Consultant, I was hired frequently to create, edit and copywrite a variety of business strategic documents. Main commissioned works included:
- Market research of specific industries
- Marketing and Communication Annual Plans
- Business Plans and Feasibility Studies
- Annual Reports and Sustainability Studies
- Marketing collaterals

The British Council is a British organisation specialising in international educational and cultural opportunities.

During my short stay with them in their Doha office, I was tasked with a variety of assignments related to Business Development and Marketing, such as:
- Design of a new Business Development Strategy
- Identification of potential clients and stakeholders
- Development of a new Social Media Strategy
- Lead for PR & Event Management Annual Plan

Express Publishing is an independent publishing house dedicated to producing educational materials for the teaching and learning of English as a foreign language.

As their Business Development & OPerations Manager to open the market in Africa, I was in charge of the following:
• Market research in the East African region and South Africa
• Standardization of logistics and distribution systems
• Liaison and coordination with local distributors and bookshops

Express Publishing is an independent publishing house dedicated to producing educational materials for the teaching and learning of English as a foreign language.

As their ELT Manager for Marketing and Sales, my main responsibilities included:
- Design and development of the national promotion campaign, including sales targets, marketing strategies and staff training
- Organization of events, courses and conferences, and participation in trade shows and educational events
- Copywriting and editing of catalogues and brochures for the Spanish market
- Management of the ELT Consultants’ Department
- Close cooperation with the Editing Department, coordination and follow up on every project for the Spanish market, including dealings with authors, designers and freelance contributors