Brand Manager
Procter & Gamble
Total years of experience :1 years, 10 Months
Leads end-to-end $5M eCommerce business for Hair, Oral, Shave, and Feminine Care brands in the P&G Philippines portfolio (such as Head & Shoulders, Pantene, Gillette, Oral-B, and Always) delivering double-digit (120idx) growth turnaround story and market leadership (leading to overdeveloped online shares vs offline channels) after year-long decline.
Spearheaded 2 fiscal year business review/analysis and annual strategic planning to turnaround declining businesses and achieve double-digit growth targets.
Supervised 5 internal and 10 external multi-functional team members to ensure holistic management of operations from topline delivery, brand visibility efforts, promotional activities, supply readiness, and financial productivity.
Transformed financial status from profit hurt to gain by optimizing expenses while achieving higher ROI behind leading automated tools to improve media and promo spending.
Launched new products in the platform and managed to make it part of best-selling SKUs in 3 months via combined efforts in brand max visibility and promotional activities.
Pioneered weekly drumbeats with internal team and external retailers to build strong relationship, understand market behavior + competitor activities, and maximize all stakeholder contributions to execute plans
Honorable Mention