Patricia Justo

• Portfolio Management & Growth: Managing and optimizing a portfolio of over 40 international clients, driving an impressive 25% revenue growth.
• International Market Expansion: Leading the business development strategy across Europe and the Middle East, identifying and penetrating high-growth markets for premium hair care brands.
• Key Account Management: Securing long-term partnerships and sustainable revenue growth through tailored commercial solutions for large-scale international accounts.
• Brand Positioning & Strategy: Executing market-specific strategies for Lola from Rio and Skala, adapting brand messaging to diverse cultural contexts and consumer trends in the beauty industry.
• Cross-Border Negotiation: Spearheading high-level B2B
negotiations with major distributors and retail chains to maximize
brand presence and market share.
• Performance Monitoring: Analyzing sales data and market KPIs to
optimize distribution channels and improve overall profitability in
international territories.

• Leading international marketing & sales strategy for a Portuguese
frozen food leader, while managing a multidisciplinary team of 5.
• Delivered consistently 15% average annual revenue growth across
domestic and international markets.
• Spearheaded entry into 4 new export markets: Germany, France,
Ireland and Canada.
• Negotiated listings with major retailers: Continente, Aldi, Pingo Doce,
Mercadona, Auchan.
• Developed brand campaigns and led successful participation in
global food expos (SIAL Paris, Conxemar Vigo, Seafood Expo
Global Barcelona, Anuga).
• Restructured commercial strategy - including pricing, trade
methodology, and logistics - boosting profitability and margin
efficiency.

• Managed strategic retail accounts: Continente, Pingo Doce, Lidl,
Intermarché, E.Leclerc, Auchan.
• Drove an 18% increase in market penetration and brand share
through tailored commercial plans.
• Oversaw a team of 5 sales reps and implemented integrated
campaign strategies.
• Conducted ROI analysis on trade promotions to improve investment
efficiency.

• Expanded company presence in Retail, HoReCa, and Cash & Carry
(Recheio and Makro/Metro).
• Negotiated and acquired new strategic clients while strengthening
brand presence in competitive channels.
• Developed go-to-market strategies aligned with product positioning.

• Increased portfolio profitability by 12%, developing segmented
commercial strategies.
• Improved inventory turnover via the alignment of commercial targets
and inventory management.
• Strengthened market share in the Cash & Carry channel through
strategic partnerships.

• Negotiated supply contracts with top retail groups and managed
day-to-day account operations.
• Drove a 10% increase in in-store brand visibility through trade
marketing activations.
• Supported retail strategy for all company brands in Continente,
Intermarché, El Corte Inglés and Auchan.