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Patricia Maroto Gomez, Marketing & Operations Manager

Patricia Maroto Gomez

Marketing & Operations Manager·NATURA BISSÉ INTERNATIONAL

United Arab Emirates

Master's degree, MBA in International Management

Work experience

Total years of experience: 18 years, 10 months

Marketing & Operations Manager

January 2016 - Present

NATURA BISSÉ INTERNATIONAL

Dubai, United Arab Emirates

January 2016 - Present

Working directly with Headquarter and Top Management to implement new short term
(tactic/operational) and long term (strategic) marketing targets in order to see fruitful progress in all the channels.

Tasks:
☞ Working with Marketing and Communication Departments in Headquarters to develop the annual marketing plan, marketing strategy and communication plan for the region, including product focus, launches, campaigns, events.
☞ Collaboration with the Digital Department to implement a digital marketing strategy: social media, website content, newsletters.
☞ Set up the buying forecast plan of the products. Analysis of current stock and proposal of marketing actions.
☞ Manage the local Ambassador Program, including photoshooting, master classes, social media calendar and video launch.
☞ Contribute in campaign planning, content creation, and engagement strategies to connect with customers through various digital touch points
☞ Identification of high potential events opportunities. Lead marketing initiatives and brand partnerships with key developers.
☞ Initiate and develop an E-commerce channel in the region.
☞ Liaising with media, partners, distributors and key local people to increase the market penetration.
☞ Monitor trends in the beauty industry, new trends. Competence analysis.
☞ Increase customer satisfaction driving engagement and loyalty.

Reports:
» Determine the appropriate KPI´s, methods and metrics for measuring and monitoring marketing effectiveness.
» Regional product and treatment ranking.
» Annual Marketing and Communication report.
» Annual regional strategic report.

Achievements:
✔ Increase company’s market penetration by 5%.
✔ Launched of an effective 360 marketing plan including digital marketing.
✔ Successful event coordination and achievement of marketing targets.
✔ Speaker at marketing presentations and conference organized by ICEX

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing & Export Specialist

November 2012 - December 2015

NATURA BISSÉ INTERNATIONAL

Dubai, United Arab Emirates

November 2012 - December 2015

Supporting strategic initiatives within marketing and commercial team which includes brand expansion in India, Turkey, GCC and Indian Ocean, events, digital marketing, customer references, merchandising and market visits.

Tasks:
☞ Support annual marketing plan and commercial campaigns across all channels from Day Spa to Department Stores.
☞ Competence Price Analysis. Regional price implementation.
☞ Plan and execute digital marketing activities including email campaigns through Mailchimp, creating engaging social media messages with bloggers/influencers and creation of website content and its implementation.
☞ Plan and execute several events targeting partners and press. Execution of the first global event called Beauty Lovers Day.
☞ Organize and segment Corporate Database accordingly.
☞ Support Brand Ambassador Program in the region.
☞ Market visit in department stores, Hotel Spas and Day Spas in GCC. Merchandising and positioning control.
☞ Product registration in Dubai Municipality and ESMA.
☞ Work closely with sales, laboratory team, PR, upper management and training to deliver successful marketing results.
☞ Collaboration in new projects: ERP, INCOTERMS implementation, Business Model implementation within the Hotel Spa channel in partnership with BAIN & COMPANY.

Reports:
» Incentive Report.
» Export guides.
» Market Report: India, GCC, Maldives, Seychelles, Mauritius, Lebanon, Turkey, Jordan, Sri Lanka and South Africa.
» Monitor and track marketing campaigns results and measure their performance.

Achievements:
✔ 20% cost reduction in operations by overhauling haphazard way of doing.
✔ Successful entry of the brand in Indian Ocean.
✔ Strong and successful involvement in the integration of the ERP system.
✔ Successful international strategy proposal following the criteria of BAIN & COMPANY.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

International Trade Consultant ICEX

October 2011 - September 2012

SPANISH EMBASSY IN ITALY

Italy

October 2011 - September 2012

Assist Spanish FMCG companies in their international strategies.

Tasks:
☞ Advice Spanish companies on italian market strategy considering price point, competition and entry barriers.
☞ Liaison between Spanish companies and Italian partners.
☞ Organize trade missions, introducing Spanish companies to potential
☞ Monthly publication of ICEX-press news.
☞ Trade Fair Assistance and reports.
☞ Deliver market research projects, outlining market entry tactics across all industry verticals.
☞ Searching for business opportunities in the Italian Market.
☞ Design the media plan for “Spanish Ham Day”.
☞ Design and launch the promotional seminar “Spanish Wine Tasting in Italy”.
☞ Coordination and organization of Spanish wine tasting with ONAV (Italian National Organization of wine tasters ) and AIS (International Sommeliers Association Sommeliers).

Publications:
» The market of wine in Italy
» The market of sparkling wine in Italy
» The market of fresh and frozen fish in Italy
» The market of fruits and vegetables in Italy

Achievements:
✔ Highest record in personalized services.
✔ Speaker during ONAV activities introducing Spanish wines.
✔ Successful and innovative II Event Spanish Ham in Milan.
✔ Database organization in Access.

Company industry:
Public Administration
Job role:
Consulting

Market Researcher & Consultant

March 2010 - December 2010

MINISTRY OF INDUSTRY, TRADE AND TOURISM

Spain

March 2010 - December 2010

Assist Spanish regions (Comunidades Autonómas) in their retail distribution and commercial structure. Market Research.

Company industry:
Public Administration
Job role:
Other

Intern in Foreign Trade

September 2009 - February 2010

BANCO COOPERATIVO ESPANOL

Spain

September 2009 - February 2010

Assistance and improvement of the international business of the local Banks (Cajas Rurales).

Company industry:
Banking
Job role:
Accounting and Auditing

Intern

October 2008 - July 2009

UNIVERSIDAD CARLOS III

Spain

October 2008 - July 2009

Company industry:
Primary, Prep, & Secondary School
Job role:
Accounting and Auditing

Administration/Receptionist

June 2006 - June 2008

PUBLICIS DIALOG

Spain

June 2006 - June 2008

Company industry:
Advertising
Job role:
Administration

Education

Menendez Pelayo University

September 2011

September 2011

Master's degree, MBA in International Management

Spain

Carlos III University

June 2009

June 2009

Bachelor's degree, Business Administration

Spain

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Import Export
Expert
Import Export
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Business Strategy
Expert
Business Strategy
Expert
International Trade
Expert
International Trade
Expert
BUDGETING
Intermediate
BUDGETING
Intermediate
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Import Export
Expert
Import Export
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Business Strategy
Expert
Business Strategy
Expert
International Trade
Expert
International Trade
Expert

Languages

English

Expert

French

Intermediate

Italian

Expert

Spanish

Expert

Memberships

Alumni ICEX

Country Manager

June 2017

Training and Certifications

Training
Managing Big Data with SQL
Duke University
Oct 2016

Hobbies and interests

Social Media

Managing 2 instagram accounts, creating content and engaging with followers.

Blogging

Creating of my own travel world through wordpress.com