Digital Marketing Manager
Servcorp
Total years of experience :15 years, 1 Months
Google Ads PPC:
- Analyse data and optimize campaigns accordingly
- Monitor daily budgets and make necessary adjustments
- Implement any changes requested by Head Office
- Create, amend and optimize text ads and responsive display ads
- Research and all possible variations of new keywords into correct campaigns and ad groups
- Audit search terms and add negative keywords
- Audit PPC invoices - usually requested by accounts
Websites:
- Daily audits on websites to ensure all is in working order
- Manage all website updates required - content changes, new webpages, blog section…
- Price changes: implement changes to websites and send email / log ticket to billing team in head office to implement the same changes in OTIIS
- Ensure links, forms, mobile responsiveness, phone numbers are in working order
- Ensure forms submitted on website are received in CRM.
- Develop strategies that drive customer to the website
VO Monthly Promotions:
- Update website and Virtual Office landing pages to reflect promotion
Social Media Accounts :
- Setup social media boosts (lead generation, reach, engagement…) and control overall social media strategy
- Create campaign source IDs in CRM
- Setup Zaps for each individual campaign and ensure leads are received in CRM
- Monitor campaign performance and optimize accordingly
- Send recap of lead generations campaigns to General Manager
- YouTube, upload new videos with suitable titles, descriptions, tags…
- Use advanced metrics to measure the success of a marketing campaign
GMB Listings
- Constant audits - information, address, and phone number.
- Review updated information from Google users (accept or decline)
Live Chat
- Monitor live chat accounts
- Create and remove agents as necessary
Google Analytics
- Monitor Google Analytics account and resolve any issues
- Update conversion goals when necessary and conduct tests
- Setup remarketing lists
Online Listings
- Manage listings (update content, photos, contact details, prices…)
Brands:
Fashion, Jewelry, and Cosmetics:
CHANEL, Rolex, Tudor, Boucheron, l'Oréal, Balmain, LANVIN, Brioni, Kiton, Dior, KENZO, GIVENCHY, Elizabeth Arden, David Yurman, Yvan Tufenkjian, Karl Lagerfeld, County of Milan - Marcelo Burlon, Calvin Klein, Diesel, Oscar de la Renta, Zuhair Murad, Monique L'huillier, Azzi and Osta, Tony Ward, Off-White, Santoni, Hackett London, BALR, MSGM, Pandora and many others...
Technology:
Apple, Bang & Olufsen, SONY, Bose, Bosch, Hisense, Playstation, Sennheiser, Belkin, Yamaha, Fender, Gibson, Epiphone, and much more...
Entertainment:
JouéClub and Hello Kitty Beauty Spa
- Control and run the Digital and Social Media Department.
- Ensure Darwish Holdings’ social media accounts are engaging.
- Control and assist in the preparation of content sheet with Category and Brand Managers.
- Allocate budgets for big campaigns on social media and digital platforms.
- Measure and report performance of campaigns on all social media and digital platforms and give recommendations.
- Execute paid campaigns on all social media platforms.
- Execute Google and YouTube Ads.
- Work closely with Facebook and Google representatives to optimize campaigns.
- Digital Media research for target audience identification, competitive analysis, qualitative website profiling, and search engine keyword analysis.
- Stay informed of industry standards and new digital media trends.
- Support the development of strong relationships with digital media partners and bloggers.
- Cover fashion shows, trunk shows, book fair, music concerts, Doha Jewellery and Watches Exhibition, and many others...
- Plan, execute and evaluate the overall marketing strategy.
- Manage and interact on all social media platforms.
- Initiate creative input on content, ideas, and events.
- Execute activation and competitions.
- Monitor and present relevant data, trends, successes, exceptions, etc
- Find out what works, tweak and improve communications, tactics, campaigns.
- Close liaison with other departments to ensure aligned marketing and online marketing strategy is being delivered.
- Correct and execute website backend content management.
- Work closely with the website development team.
- Establish interactive strategies for community engagement.
- Moderate conversations in communities
- Measure the success of community engagement by providing regular reports.
- Prepare and execute monthly editorial calendars.
- Identify and influencers and build relationships with brand advocates; coordinate blogger and influencer outreach.
- Leverage social media analytics to optimize campaigns and provide clear recommendations on how to further grow engagement and increase leads via social media.
- Develop Google Ads to optimize SEO.
- Collaborate with our creative team to ensure the branding voice of all our social media brands is cohesive with other channels and initiatives.
- Some of the clients that worked with include; Fady Kataya, SAMOA cosmetics, Caracalla Dance School, Regency Palace Hotel, Yessayan Jewellery, and many others...
- Implement company’s social media strategy, develop brand awareness, and generate inbound traffic to the company’s website.
- Analyze competition
- Implement new social media strategies
- Manage Social Media marketing campaigns and day-to-day activities by overseeing design of all LBCI programs
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Implement the company's social media strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.
- Manage social media campaigns and day-to-day activities by overseeing design (i.e. Facebook Timeline posts cover, Twitter, Instagram, ...)
- Analyse, review, and report on the effectiveness of the campaigns and budgets in an effort to maximise results.
- Implement the company's social media strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.
- Manage social media campaigns and day-to-day activities by overseeing design
- Analyze, review, and report on the effectiveness of the campaigns and budgets to maximize results.
- Assist and control the displays of international brands.
- Ensure that the company supplier's contracts are respected in merchandise displays.
- Coordinate with stock controller
Honor Student, I had the privilege to be on the Honor List through my academic results
Honor Student, I had the privilege to be on the Honor List through my academic results.