Patrizia Massano, Sales Executive

Patrizia Massano

Sales Executive

La Fourchette - A Tripadvisor Company

Location
Spain
Education
Master's degree, Business Administration
Experience
17 years, 3 Months

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Work Experience

Total years of experience :17 years, 3 Months

Sales Executive at La Fourchette - A Tripadvisor Company
  • Spain
  • My current job since July 2014

Hired to launch an online reservation system for restaurants in Italy

Selected Accomplishments: Conducted a benchmarking analysis of competitors in Europe; Offered restaurants an online reservation system on Tripadvisor and The Fork and a management software (Basic or Premium); Offered promotions, participations to the Fork events and subscriptions to Tripadvisor Premium; Achieved the monthly sales targets.

Global Project Manager at Italian Wines Go Global - Wine Export
  • Spain
  • August 2013 to December 2014

Launched a global project aimed to export and promote Italian wines in foreign markets

Selected Accomplishments: Analysed wine export opportunities in Spain and other countries (Holland, Taiwan); Developed a partnership with a few Italian winemakers, sommeliers and specialized shops to promote new wines in Spain; Elaborated a business plan to launch an Italian Wine Corner in Barcelona.

Inside Sales and Account Manager Italy at FAST COMPONENTS EUROPE - Industrial Equipment
  • Spain
  • October 2011 to July 2012

Hired to rebuild Electronic Components Italian Market

Selected Accomplishments: Generated/qualified new leads and requalified old accounts in the ICT and Hi-Tech industry; Managed the entire sales pipeline from lead generation, to negotiation and order placement, shipment and post-close account management; Checked product quality through the Shanghai branch office; Achieved the monthly sales target.

Marketing Consultant at BRACALENTE Mfg. Group (Industrial Equipment)
  • United States
  • June 2011 to August 2011

Hired to Conduct a Market Research in China and North America
Selected Accomplishments: Conducted a market research of original equipment manufacturers in China and North
America; Identified 35 local supply chain partners in the area of Shanghai; Detected growth markets for investment
opportunities (wind energy, electric machinery); Identified web-marketing opportunities on global websites.

Key Account Manager at THLCAREERS - Tourism and Hospitality Online
  • Italy
  • October 2010 to May 2011

Hired to Develop THLcareers Online Recruiting Market

Selected Accomplishments: Offered online recruiting services (job postings, DEM, banners) to Tourism Operators; Managed and upgraded old Key Accounts (Luxury Hotels, Tour Operators, Hospitality Masters) to Premium products; Contracted new Key Accounts as Virgin Active and Valtur; Promoted attendances at Job Careers Fairs in Italy and abroad.

Project Support Manager at Centocinquanta srl
  • Italy
  • June 2010 to May 2011

Hired to Develop B2B Training Courses for the building industry

Selected Accomplishments: Designed and organized job safety courses dedicated to the building industry; Selected and recruited engineers to define course programs and to train professionals; Elaborated marketing and sales strategies; Scheduled 4 seasonal training sessions; achieving good attendance at Spring and Summer sessions.

Customer Service Representative at Warnaco B.V. -
  • Netherlands
  • January 2009 to April 2010

WARNACO GROUP is an Apparel Manufacturer and Distributor of brands like Tommy Hilfiger, Calvin Klein, Speedo...

Hired to assist Calvin Klein brand distributors and retailers in Italy.

Selected Accomplishments: Supported Italian CK retailers with order placements, changes and delivery issues.

Research Assistant
  • January 2008 to December 2008

POLYTECHNIC AND UNIVERSITY OF TURIN - Territorial and Planning Dept. Turin - ITALY
Hired to Investigate the Competitiveness of Packaging Industry in Piedmont
Selected Accomplishments: Analysed the competitiveness of packaging and wine machinery industries in Piedmont;
Interviewed 50 businesses and their representative bodies; Suggested cooperation strategies to enhance business
internationalization; Supported businesses to apply for the Regional Project for “Innovation Poles”.
Tutor for the emersion in Piedmont and

Tutor for the emersion of irregular work at ITALIAN GOVERNMENT – Committee for the Emersion of Irregular Work
  • Italy
  • January 2003 to December 2004

Hired to Support the National Committee for the Emersion

Selected Accomplishments: a) Promoted the participation of the National Committee at the Safety Commission of Turin 2006 Winter Olympic Games; b) Promoted a collaboration with FILCA, a Construction Worker Union, for the prevention of job accidents; c) Launched local economy study projects in collaboration with the National Institute for Social Welfare; d) Designed initiatives (as Blue Labels) to award responsible businesses and to promote Corporate Social Responsability.

Education

Master's degree, Business Administration
  • at EAE BUSINESS SCHOOL
  • June 2014

,

High school or equivalent, Global Leadership and Cross Cultural Training
  • at Lehigh University and Iacocca Institute
  • August 2011

“The Global Village Program” Attendance Certificate

Master's degree, Public Policy Analysis
  • at COREP - Polytechnic and University of Turin
  • January 2001

Diploma, Political Science
  • at THE UNIVERSITY OF TURIN
  • January 1999

Specialties & Skills

GOVERNMENT
INNOVATIVE
MARKETING
MEETING FACILITATION
PACKAGING

Languages

English
Expert
Italian
Expert
Spanish
Expert

Memberships

The Global Sustainable Tourism Council
  • Member
  • February 2017
Professional Women Network
  • Member
  • January 2016
Green Destinations
  • Member
  • September 2016
The Global Village Ex-Alumni - Lehigh University, Pennsylvania
  • Member
  • August 2011