Payal Santhosh

• Planned and managed promotional activities, including in-store promotions, display, and product launches, resulting in 10% increase in sales and consumer awareness.
• Monitored and analyzed the performance of trade marketing initiatives, using data to optimize future campaigns and strategies, improving campaign effectiveness.
• Optimized trade marketing budgets by reallocating funds to high-performing channels, achieving a 18% increase in ROI.
• Fostered strong relationships with brand management, sales, and supply chain teams, aligning trade marketing plans with overall strategic objectives, resulting in a 10% increase in sales.
• Identified emerging trends and informed strategic adjustments that increased campaign effectiveness in key markets.
• Managed compilation of essential documents for government approval processes.
• Prepares Trade marketing expenses claim along with supporting documents ensuring 100% compliance and timely reimbursement.
• Prepared detailed weekly and monthly sales reports, contributing to 15% improvement in sales tracking accuracy.

• Operated specialized equipment such as gas chromatographs and high-pressure liquid
chromatographs, electrophoresis units
• Achieved day to day activities of lab and provided assistance.
• Explored about new ways and methods associated in making new formulations contributing to
development of 2 new product prototype.
• Connected with different departments involved in making a particular drug.
• Gained knowledge on how a manufacturing company functions.
• Maintained documentation of service histories on all biomedical equipment, ensuring 100% accuracy in
records
• Acquired knowledge and skills required to be competent employee