Ali Shah, Category Manager

Ali Shah

Category Manager

NANA

Lieu
Arabie Saoudite - Riyad
Éducation
Master, Supply Chain Management
Expérience
14 years, 1 Mois

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Expériences professionnelles

Total des années d'expérience :14 years, 1 Mois

Category Manager à NANA
  • Arabie Saoudite - Riyad
  • Je travaille ici depuis octobre 2023
Operations Manager à NANA
  • Arabie Saoudite - Riyad
  • avril 2023 à octobre 2023
Head Of Category & Operations à Cheetay - Online Groceries
  • Pakistan - Lahore
  • janvier 2021 à mars 2023

 Create, define and effectuate comprehensive strategies for the company’s supply chain to reduce costs, mitigate risk, improve
quality, shorten lead times and reduce inventories.
 Develop and maintain a laser-focused supply chain culture for driving solutions and delivering results, continuing to be
transformative and agile enough to meet the company’s aggressive top-line growth plans.
 Build and supervise a strong network of forwarders to ensure reliability, on-time delivery & compliant practices.
 Lead the end-to-end order lifecycle, right from the transportation of finished goods from a manufacturer or supplier to the end user.
 Ensure a seamless and timely delivery alongside overseeing quantity, stock levels, delivery times, transport costs, and efficiency.
 Support the organization’s aggressive expansion plan across multiple cities (Lahore, Islamabad & Rawalpindi) in Pakistan by
introducing fully automated dark stores/fulfilment centres.
 Identify, qualify, negotiate contracts, and onboard all key market players from the FMCG Industry (Nestle, Unilever, P&G, Reckitt
Benckiser etc.). Emphasize value addition by negotiating full-year marketing/app assets in contracts.
 Accountable for leading the overall business while achieving MoM targets for TCM% / Profitability for all categories.
 Drive SEO optimization and App Development with the content and tech team.
 Provide strategic direction to a team of 10 people, including category & warehouse managers.
 Manage and oversee the warehouse team to meet the demands of the fulfilment centre and managed the flow and quality of work
to maximize efficiency and minimize overtime.

Key Achievements:
 Ensured 90% inventory accuracy by executing effective warehousing practices.
 Secured the record margins/TCM% for 3 consecutive months (October 2022 - January 2023).
 Successful JBP Signing with all Key Vendors for 2023 in December 2022.
 Played a stellar role in slashing down:
o OOS% to a record 8% for all categories.
o Average “Launch” period for fully automated Dark Stores to 20 days.
o Order Processing time from 20 minutes to 5 minutes within 3 months.
 Recorded a significant rise in GMV/order to 1, 800 PKR.
 Introduced and initiated the ERP System “Microsoft D365” with an advanced warehousing module.

Head of Growth & Operations à Swyft Logistics
  • Pakistan - Lahore
  • novembre 2019 à janvier 2021

 Devised and outlined the vision and strategy for demand planning, logistics and inventory control to ensure a “best-in-class” Supply
chain management program is executed to support company growth strategies and is adaptable to changing market conditions,
new business opportunities, or cost reduction strategies.
 Diversified the business by setting up new warehouses and expanding the network.
 Played a stellar role in managing operations (First, Mid & Last Mile) for top retail brands, i.e., Sapphire, Nishat, Khaadi, Bata etc.
 Introduced distribution centres and mega-warehouses for Swyft across all major cities of Pakistan.
 Achieved MoM growth in orders by identifying and adding new brands & partners.
 Dexterously steered a fleet of 600 riders, including onboarding, training & retention.
 Held accountable for handling the CAPEX & OPEX as per budgeted number.

Key Achievements:
 Drove efforts in rolling out the almost impossible “Same-Day Delivery” project for top brands.
 Recorded a significant rise in delivery capacity of orders from 1, 000 to 150, 000 parcels per day.
 Maintained a delivery ratio of 97% of total orders.
 Incorporated and worked on an ERP system for tracking all parcels.
 Augmented the fleet’s efficiency and decreased delivery costs by 40% in 2020.
 Restructured the “vendor payment process” to same-day payment.

Manager Warehouse & Logistics à Service Industries Limited
  • Pakistan - Lahore
  • décembre 2015 à octobre 2019

 Planned and selected the most effective route for transportation/delivery.
 Identified and adopted the best way to package stock, considering weather, terrain, and type of goods.
 Directed the staff to handle the warehousing aspect and demand fulfilment.
 Identified, qualified, and onboarded:
o 3PL logistics partners (transporters) to manage freight operations.
o 3PL warehousing partners to manage the seasonal load of stock.
 Addressed and eradicated the delays in the process by closely working with the factories and commercial team.
 Maintained utmost assortment by handling efficient inter-store transfers within 60 stores.

Key Achievements:
 Successfully rolled out the following:
o E-Commerce warehouse with 1, 000 orders per day capacity.
o A 70, 000 sq. ft Central Warehouse and 4 DCs (60, 000 sq. ft) in multiple cities.
 Strategically upheld the logistics costs at 1.5% of the overall business and abridged per square feet cost by 30%.
 Slashed down the delivery lead time from 7 days to 3 days (inter-city) and same day for (intra-city).
 Ensured and preserved 99% inventory accuracy throughout the employment.
 Significantly contributed to ensuring a 100% barcoded receiving and dispatching process.

Manager Warehouse & Logistics à Warda Designer & Collections
  • Pakistan - Lahore
  • décembre 2014 à décembre 2015

 Drove efforts in leading inbound and outbound logistics operations and central warehouses
 Steered the freight operations by identifying and onboarding 3PL logistics partners (transporters), ensuring timely delivery.
 Displayed financial acumen in handling the OPEX and CAPEX of overall warehousing & logistics.
 Augmented efficiency and transparency by conducting regular warehouse audits.
 Looked after the KPIs for all reporting team members.
 Shouldered with the responsibility of handling the efficient store transfers of 60 stores.

Key Achievements:
 Developed a culture of “Same-Day” delivery for all E-commerce orders.
 Played a significant role in slashing down the logistics costs by 20%.
 Ensured efficiency by incorporating the warehouse checks.

Logistics & Warehousing Executive à Shan Foods Pvt Limited.
  • Pakistan - Islamabad
  • juillet 2011 à décembre 2014
Data Coordinator à Colgate Palmolive ( pakistan ) Limited
  • Pakistan - Islamabad
  • février 2010 à mars 2011

Éducation

Master, Supply Chain Management
  • à University of Management & Technology
  • décembre 2015
Baccalauréat, Accounts, I.T
  • à Sarhad University
  • janvier 2011

Specialties & Skills

Warehousing
ERP Systems
Strategy Development
E commerce
Supply Chain Management
M.S Office
Microsoft AX Dynamics

Langues

Anglais
Expert
Urdu
Expert
Pashto
Débutant

Formation et Diplômes

Certified Supply Chain Professional (CSCP) (Certificat)
Date de la formation:
April 2019
Valide jusqu'à:
April 2019
ULTRA (Certificat)
Date de la formation:
June 2008
Valide jusqu'à:
July 2009