Head of Marketing
United Broadcast & Media Solutions
Total years of experience :15 years, 4 Months
• Managed efficient & effective regional print advertising campaigns.
• Developed an effective infrastructure within my department aimed at maintaining the most comprehensive web portal in the region dedicated to the Broadcast Equipment industry, whilst keeping the labor force to a minimum.
• Managed the most successful exhibition participation in the company’s history, both in terms of quantity of the exhibitions in a given year and quality of the companies representation.
• Regularly conducted effective online marketing campaigns and strategies.
• Directed an effective in- house Public Relations mechanism aimed at exposing our various brands and company achievements.
• Negotiated partnership relationships with various brands (new and old)
• Organized Professional workshops (internationally & locally), for customers from around the region.
• Developed and maintained key business relationships with industry specialized publications which provide my company with effective exposure via editorial and online content.
February 2010 - August 2011 at United Broadcast & Media Solutions, Dubai, UAE as Marketing Manager
Snapshot: • Launched unitedbroadcast, com, which is the most comprehensive web portal in the region for the Broadcast and Pro-video
equipment industry.
• Developed the company's annual general catalogue (362 pages) which consists of over 5000 Products.
• Created an In-house public relations infrastructure, which can create and distribute press releases to our media contacts.
• Re-organized and managed the company's vast customer database, which was then used more effectively to reach out to customers.
• Launched the first ever UBMS Loyalty Program aimed at increasing our customer's commitment to us.
August 2008-August 2009 Meltwater News (Media Monitoring), Dubai, UAE as Account Manager
Snapshot: • Developed an understanding to media monitoring methodologies.
• Secured some very prestige's clients (Kellogs, ADMC, etc..) for the companies Middle East office.
• Established rewarding relationships with senior personal from some the top organizations in the country.
• Bachelors In Business Administration from the Lebanese American University, Lebanon, in 2006 (Emphasis in Marketing)
