Nigar Fatima Siddiqui

• Lead marketing strategy for a multi-brand portfolio (Seaview Restaurant, The Coffee Shop, Oasis Living, ProKore) across F&B, Real
Estate, healthcare, and educational catering.
• Managed a 7+ member marketing team and an AED 90, 000+ monthly budget, delivering 40% increase in lead generation and 35%
improvement in conversion rates.
• Execute paid campaigns on Google, Meta, Instagram and aggregators (Careem, Noon, Talabat, Deliveroo, EatEasy, Keeta), achieving a
55% rise in online orders.
• Drive full-scale SEO programmes using SEMRush, Screaming Frog, GA4, and Search Console, resulting in 45% organic traffic growth.
• Lead WordPress website optimisation and UI/UX improvements to enhance page speed, user journey, and conversions.
• Manage CRM and API automation via HostBook and SleekFlow for data-driven audience segmentation and performance tracking.
• Oversee influence partnerships, PR campaigns, and offline activations, driving consistent month-on-month brand growth.

• Developed and executed full-funnel digital strategies with a budget of AED 50, 000-60, 000, maximising brand visibility and revenue.
• Led content strategy across Facebook, Instagram, TikTok, and Twitter, ensuring cohesive brand messaging aligned to business goals.
• Managed Google Ads, TikTok Ads, and aggregator campaigns (Zomato, Deliveroo, Groupon, Careem), achieving 20% customer
acquisition growth and 15% YoY increase in bookings.
• Achieved 15% month-on-month booking growth through continuous campaign optimisation and performance analysis.
• Deployed Mailchimp and Reelo for email marketing automation, improving segmentation, retention, and repeat engagement.

• Planned and executed data-driven campaigns across Amazon UAE, Noon, and Sharaf DG, driving consistent improvement in product
rankings and brand visibility.
• Managed end-to-end e-commerce listings with SEO-optimised content, competitive pricing alignment, and real-time stock synchronisation.
• Led keyword research, on-page SEO, and A/B testing for marketplace listings, improving product discoverability and conversion rates.
• Managed Google Ads and Meta paid campaigns to drive qualified traffic, optimising bids for maximum ROAS.
• Coordinated with 3PL partners, warehouse teams, and last-mile delivery providers for seamless UAE order fulfilment.
• Collaborated with procurement and operations to align campaigns with inventory planning, reducing stock-outs and overstock.
• Monitored reverse logistics (returns, refunds, damaged goods) to resolve issues and improve customer satisfaction.
• Produced monthly performance reports via Google Analytics and platform dashboards, delivering insights for strategic planning.
• Assisted in vendor coordination for import documentation, shipment scheduling, and customs-related follow-ups.

• Produced 150+ content pieces (blogs, ads, press releases), resulting in a 40% boost in website traffic and improved search visibility.
• Executed 100+ digital campaigns contributing to 25% YoY growth in online leads and 15% annual revenue growth.
• Managed social media channels to strengthen brand positioning in Mumbais competitive real estate market.
• Improved brand media visibility by 30% through targeted press releases and PR outreach to key publications.
• Analysed monthly performance metrics to refine targeting, messaging, and budget allocation for improved ROI.