National Sales Manager - FMCG Division
Nazih Trading Company
Total years of experience :19 years, 1 Months
• Reporting to the country manager with the following responsibilities:
• P&L management
• Staff management
• Recruitment with trainings & follow-up
• Pricing
• Stock management
• Forecasting & budgeting
• Monthly targets setting in accordance with the annual target
• Trade agreements finalizing with the key-accounts
• Trade marketing deals designing & executing
• Reporting to the regional sales manager
o Closed the 2012 successfully over target
o Finalized all 2013 contracts in the shortest time ever with the best possible conditions
o Efficient & effective use of the marketing budget
o Have very good relationships with the customers, management & purchasers
o Recruitment with trainings & follow-up
o Forecasting & budgeting
o Annual target of 50 million riyals (13.25 million US dollars)
Reporting to the General Manager
Managing 5 branches across the kingdom (around 250 employees)
Sales target setting & achievement
Forecasts & company evolution analysis
Improving overall company profitability & turnover
Recruitment
Marketing below the line
Pricing strategies
Reporting to the channel sales manager:
Composed a thesis about the company & the section in particular, with SWOT analysis, action plan & requirements
Set the 2011 quarterly & monthly targets following the annual target & relying on the 2010 sales figures, departmental changes, 2011 seasons & holidays timing & most important, with the effective participation of the salesmen
Defined the strengths & weaknesses in the team, the staffs & restructured the team in a more effective & profitable manner
Trained the team on sales, collection & the importance of the full range availability in the market, personal hygiene, products hygiene, dealing with the customers, following up on the sales & collection
Followed up on the execution of all the above mentioned points, in addition to routing according to the call cycles
Daily paid market visits & customers surveys for business improvement ways
Achieved more than 30% growth 2011 Vs 2010 with Over 60% of 2011 target achieved in the 1st half of the year
Cleaned most of the old & bad debts
Proposed & implemented appropriate credit & payment policy
Initiated & executed trade agreements with key customers improving visibility, availability & profitability
Consistently acquired new customers
Took part in the preparation, audits, implementation & acquiring of the ISO9001/2008 certificate for quality management
Witnessed & supported the transfer of the company database from AS400 to JD Edwards
" Sourcing, national agreements & purchasing for all stores across KSA
" Stores openings agreements
" Range management (by store following the stores size, location & customer trends & behavior)
" Display plan-o-grams.
" Monitor and evaluate sales of the category versus target by brand by SKU by supplier by sub-category&.
" Create and maintain a supplier/brands Scorecard
" National advertised promotions: communicate with the suppliers, select the products, get the rental fees, send all info to the adv. Agency, measure, track and analyze the efficiency and returns of every promotion
" Achievement of sales, margin & space rental fees targets
" Support stores sales teams with all sales fundamentals, trainings, product knowledge, and marketing activities.
Defined a list of items & set a complete process for competitive pricing through market surveys & analysis
Refined the range of about 45000 items, correcting more than 20% & deleting more than 30% as obsolete products keeping the necessary items only.
During this period, I went to Bahrain to conduct the rebates & opening agreements of the 1st store to open
i studied business administration at the lebanese university & graduated after 4 years with a bachelor degree in accounting & finance
i passed the official exams for experimental sciences class with a good degree.
