Regional F&B Manager
IKEA
Total years of experience :20 years, 9 Months
In charge of IKEA Food & Beverage department: UAE, Qatar, Egypt & Oman.
In charge of Ikea Food & Beverage department:
- ikea Restaurant & Cafe
- ikea Exit Cafe & Bistro
- ikea Swedish Food Market
- ikea co-workers Restaurant
Working with agency principal and clients on strategic positioning and planning. Guiding clients in branding, positioning and marketing implementation. Writing marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget. Research industries and markets to identify growth opportunities for clients. Keeping client projects on plan and on budget
Implementing a long term strategic plan for the company (SWOT & SMART analysis). Managing the daily delivery operation and system. Implementing & managing the yearly budget and P&L. Applying and monitoring the inventory system, managing suppliers’ chain, quality control, cost control & menu engineering, marketing & promotions planning, hiring & selection, salaries & compensations, employees’ appraisal & training, branding & image, applying and monitoring the QSCV formula, responsible of external and internal communications.
In charge of Dardachat Café & Restaurant, “Verdun branch” (Restaurant Opening), casual dining café.
Responsibilities: Implementing & managing P&L, applying and monitoring inventory system, quality control, cost control & menu engineering, marketing & promotions planning, implementing an effective LSM plan (Local Store Marketing), hiring & selection, salaries & compensations, leading and coaching a team of 75 employees (entry level, mid career, managerial), employees’ appraisal & training, branding & image, applying and monitoring the QSCV formula, responsible of external and internal communications.
In charge of Bocadillo restaurant, “the Dubai Mall branch” (Restaurant Opening)
In charge of Bocadillo café, “the Metroplex branch”.
in charge of Bocadillo restaurant, "shekh zayed road branch" (periodically)
in charge of bocadillo restaurant, "grand cineplex" (periodically)
Responsibilities: managing P&L, managing suppliers’ chain, applying and monitoring inventory system, quality control, cost control, marketing & promotions planning, hiring & selection, salaries & compensations, employees’ appraisal & training, branding & image, applying and monitoring the QSCV formula, responsible of external and internal communications.
In charge of Zaatar w Zeit, “Kaslik branch”, 24/24 hrs operating (dine in, take away & delivery).
Responsibilities: Managing P&L, managing the delivery department, applying and monitoring the inventory system, leading and coaching a team of 45 employees, applying and monitoring the QSCV formula, responsible of external and internal communications.