Pierrick Le Bourdiec

Initiated and deployed content strategies, content marketing roadmaps, and cross-channel user journey integration for global tech companies: SaaS vendors, software developers, cloud services providers, and startups (AI, cybersecurity, HRtech, Fintech, testing automation, blockchain, crypto).

•Set the stage for website revamping and content performance measurement (metrics & KPIs), reporting to top management (CEO, CMO).
•Redesigned over 15 websites (sitemaps, content, CRO) and launched 7 inbound marketing blueprints (blog & gated content strategies).
•Led 4 integrated content marketing strategies and wrote SEO copy to increase conversions at all the funnel stages and close more deals.
•Established SEO & UI/UX guidelines, taxonomies, and content governance schemes; supervised pitch deck development for 4 startups.
•Evaluated efficiency of existing content management systems and tools, workflows, and processes to support strategy implementation.
•Improved content QA, exceeded ranking, lead generation, conversion KPIs by up to 40%, and X3 organic traffic within six months.

Accountable for all content and marketing operations of HRO companies (EOR, PEO-GEO, contingent workforce employment, talent acquisition, labor law compliance, global payroll management, MSP), HRtech startups (ATS, Payroll SaaS), and recruitment agencies (programmatic job distribution, local candidate sourcing).

•Teamed with product managers, employer brand specialists, and candidate experience experts to generate and repurpose content.
•Conducted 15 content audits (gap analysis, keyword research, search intent), optimized UI/UX for CRO, and established SEO guidelines.
•Ensured consistency with branding, tone of voice, and editorial guidelines while checking compliance with data protection standards.
•Completed 30+ digital campaigns (landing pages & PPC, SEM, SMM): keywords, planning, measurement, optimization, and retargeting.
•Launched and organized 2 email marketing automation systems and wrote personalized email sequences leveraging ABM best practices.
•Streamlined and coordinated customer service content to support account managers in renewing and prospecting clients for upsells.

Delivered turnkey content & branding solutions and provided strategic consulting to event organizers and governments in the Middle East to design, launch, and promote 5 international events.

•Wrote brand content for print, web, video & social media platforms (LinkedIn, Twitter) and produced event scripts and videos for 5 clients.
•Handled digital marketing budgets of up to 6 figures and achieved an average ROI of 130%/event with up to 15K attendees.
•Events: Ai Everything (Dubai World Trade Centre), Arab Strategy Forum (UAE government), International Forum of NGO (UNESCO, MiSK Foundation, KSA Government), Zayed Future Energy Prize Awards Ceremony (UAE government), Abu Dhabi Sustainable Week - Masdar (UAE Government).

Devised 20+ B2B content strategies for clients across real estate, banking & finance, logistics, healthcare, hospitality, oil & gas, non-profit, FMCG, retail, F&B, luxury, and tourism industries.

•Audited entire content ecosystems, created prototypes, wrote content and managed editorial calendars for web, social, and video content.
•Clients: Al Futtaim Group Real Estate, Dragon Oil, Aramco, AS Marine, OSN, Renault, Nissan, Audi, Maserati, Bioderma Naxos MENA, Subway, Air Arabia, Ferrari World Abu Dhabi, Steigenberger Hotels, Burjeel Hospital, Saudi German Hospital, Lifecare Baniyas Hospital, LLH Hospital, Nayla Al Khaja Films, B2Cham Pictures, Pixel House.

Prepared, planned, oversaw, and coordinated creative content and marcom strategies for a portfolio of 20+ clients with leadership responsibility for 16 design and copy professionals, animators, web developers, and PR specialists. Consistently initiated and supervised the execution of ATL/BTL campaigns (print, web, radio, video, social media, OOH), POS activations, physical to digital marketing strategies, and PR campaigns.

•Delivered 12 B2C campaigns: advertising & activations. Brainstormed concepts and created in-store materials. Met volume and quality metrics and doubled physical footprint (Easa Saleh Al Gurg Group - Benetton, IDdesign, Chattels&More, and Kare).
•Completed 5 B2C campaigns per annum. Recommended creative activations for the MENA region, developed adaptations culturally aligned with specific markets (UAE, KSA, Bahrain, and Kuwait), and launched new products (IFFCO Group - London Dairy, Igloo, and Quanta).
•Supported up to 10 B2B & B2C campaigns per annum with accountability for supporting 2 FMCG brands in consolidating annual marketing plans. Spearheaded the implementation of the rebranding strategy and initiated loyalty programs (Agthia Group - Grand Mills and Agrivita).
•Supervised the rebranding and digital transformation of a supermarket chain, designing content for workshops and seminars, executing monthly B2C campaigns, and executing seasonal in-store activations. (Sharjah Cooperative Society - 35 supermarkets).
•Recommended design & content solutions and won 3 times the pitch for an annual flagship event: created themed visual identities and adaptations for venue branding, print collaterals, and video (CCI France UAE - Annual Gala Dinner - 1, 000+ VVIP guests).

Enhanced creativity and quality processes while reorganizing the agency's internal flows and traffic. Overhauled the production lifecycle and guided art, copy, and web development changes. Worked closely with the GM to establish, review and test new strategic orientations with accountability for negotiating contracts, driving business growth, and increasing client engagement.

•Created and maintained essential content materials, including creative briefs, content calendars, and marketing literature.
•Negotiated and secured 3 annual retainer agreements and won 11 pitches with local and regional brands.
•Interviewed, hired, and trained creative copywriting teams, business development staff, and account managers.
•Generated new business (client base X2) and increased income (agency's annual revenue X3 in 2 years).
•Taught marketing and strategic planning to in-house account managers for customer satisfaction improvement.

Developed multiple B2B & B2C narratives (conceptualization & scriptwriting) with ownership of the complete end-to-end production process and film crew leadership. Managed 5 producers and 12 team members (editors, animators, graphic designers, photographers, and sound engineers).

•Worked closely with the CEO and production team to enhance production value and lift creativity and content quality standards.
•Accountable for pitching creative concepts to government authorities or private companies and negotiating budgets (up to AED 2 million).
•Won 6 pitches, including for the UAE's Telecommunications Regulatory Authority (RTA), the Prime Minister's Office, Etisalat, and DEWA.
•Introduced live streaming, dubbing & subtitling, and scripting services to enhance the client offering, securing 7 new clients in 8 months.

Formulated creative concepts and built content (copywriting, scriptwriting) for international real estate groups (Icade, CBRE, Cushman & Wakefield, JLL, UBS Real Estate, GE Capital Real Estate, IVG Immobilien, AXA REIM, BNP Paribas, SCOR Global, JP Morgan, AEW, and Union Investment).

Instrumental in driving business growth through sharing knowledge of urban planning and architecture, securing marcom projects for large-scale real estate programs with up to 200, 000 sqm for sustainable residential & office space development and up to 1, 000, 000 sqm for urban projects.

•Set up creative & editorial processes, wrote short & long-form copy (marcom & technical), and controlled the quality of deliverables.
•Used market research, competition benchmarks, and audience analysis to refine and optimize promotional content placement strategies.
•Created & edited website content and assisted the CTO with SEO & SMM strategies: number of leads X3 and improved SERP rankings.
•Directed the design of complex user experiences and interactions to support marketing, advertising, and transactional initiatives.
•Recommended strategic partnerships and won the Cœur d'Orly Airport City marcom strategy pitch: agency revenue X2 for 2 years.
•Coordinated campaigns and initiatives, including content for real estate trade shows & exhibitions (MIPIM, MAPIC, Siec, Expo Real, SIMI).