Digital Campaign Manager
OgilvyOne MiddleEast
Total years of experience :15 years, 4 Months
1. Responsible for paid media communication for the entire Air Arabia network (35 markets) on Google Adwords, Facebook & RTB.
2. Responsible for the agency managed digital campaigns & media buying.
3. Ensures every dollar spent out on digital marketing generates sales and revenue within the target CPA & numbers keep growing compared to previous year.
4. Monitoring and managing day to day and ad-hoc campaigns & promote communication on all the paid media channels.
5. Analyze & create business cases to improve sales & revenue for Ancillaries sold online.
6. Develop new email marketing communication based on the A/B testing results in order to generate more sales.
7. Also, develop website communication with the development team to improve e-commerce user experience.
8. Develop marketing solutions to increase registrations for AIREWARDS, Air Arabia's loyalty program.
9. Work closely with the mobile development team and create testing scenarios to improve the mobile user experience.
10. Manage & identifying new and existing affiliate marketers for all 35 markets & negotiate with them on a CPA deal.
11. Get onboard new OTA’s & Travel Meta Searches on a CPA deal.
12. Work closely with the SEO team and suggest changes based on the Google analytics performance and A/B testing.
13. Work closely with the creative team and finalize briefed creative before it goes out on production for the web.
14. Ensure yearly paid media revenue targets are delivered at the lowest cost possible.
15. Introduce new technology or solutions that can generate additional revenue from the website.
16. Also, ensure maximum utilization of CRM database for additional revenue by creating customer segmentation for RFM campaigns.
1. Digital Media Planning & Buying
2. Managing Performance campaigns on channels like Google Search, Facebook, LinkedIn & Twitter
3. Developing search & social media strategies.
4. Develop client relationships by fostering open communications and sharing industry news/trends upon request.
5. Develop digital media recommendations built on syndicated research, internal research, and industry trends.
6. Develop marketing strategies across all digital channels presenting creative ideas and solutions for existing clients.
7. Manage all documentations related to campaigns, including approvals, media plan details, publisher IO’s, timelines, creative spec sheets, and budget worksheets.
8. Participate in new business pitches & develop the digital strategy and media recommendation for the brand.
9. Prepare post-campaign evaluations & share learnings with the client.
9. Review and manage publisher invoices with controller to ensure accurate, timely payment
10. Coordinating with the creative team on receiving creative assets on time.
1. Managing a team of 7 Search Account Managers handling with over $300k Monthly PPC (pay-per-click) advertising budgets in order to increase traffic & sales to the website.
2. Establishing new methods by adopting new features and programs like Dart & DFA to ensure accounts are clearly optimized before additional development implemented.
3. Ensuring their assigned accounts are meeting the daily spend and at the same time delivering the daily target KPI.
4. Conduct monthly training & also weekly team meeting to improve existing account performance and also to brainstorm on any underperforming campaigns.
5. Ensuring timely reports, weekly & monthly analysis for all the accounts are shared with the Canadian team.
6. Setup monthly calls with the agency to strengthen the team coordination at both ends & help smooth flow of work.
1. Was assigned with 2 live accounts and had to assist the UK team in reporting and building strategies for widening the search and sales of the product.
2. Complete responsible for account budget, successful with daily spend, targeted traffic and sales.
3. Monthly, weekly & daily reporting. (suggestion, reports and analysis)
Bachelor's degree in Business Administration