Polina Lipina

Contributed to brand strategy development and product concept creation,
ensuring messaging aligned with client positioning and target audience
expectations
Conducted consumer and competitor research to inform campaign direction
and identify product differentiation opportunities
Assist with social media content, email marketing, and promotional materials
Analyze campaign performance using key metrics and prepare reports
Coordinate with designers, copywriters, and external partners to ensure
consistent brand messaging
Participate in client communication and internal meetings

Assisted in the implementation of marketing activities and campaigns
Conducted market and competitor research under team supervision
Helped manage social media content and track audience engagement
Prepared presentations, reports, and promotional materials for internal and
external use
Worked closely with marketing and sales teams on ongoing projects
Creation, launch, and analysis of consumer surveys