Pooja Goyal

Responsible for Marketing including digital, ATL, BTL, content and communities

Lead marketing efforts for creating awareness of askmeBazaar developer network (ADN) in the Indian market using various marketing channels (ATL, BTL, Digital Marketing) to build a developer community

Roles and Responsibilities
o Content Strategy: Craft content strategy (including content structure, content messaging and content planning) to increase the number of developer sign ups
o Digital Marketing: Conceptualize and execute digital marketing strategies to drive measurable results (increase in traffic month on month) including
o Online portal management
o Social Media Marketing and Engagement (Facebook, Twitter, Linkedin)
o Search Engine Marketing (SEM) - Google Adwords, Media Buying (Text, Banner, Video Ads),
o E-mail Marketing
o Webinars / Online Training programs
o Community Building: design Community Program for Colleges
o Events: Conduct events such as Appathons / Hackathons / Boot Camps

Lead India and support Asia Pacific customer market development and channel to provide the world’s leading location cloud services and solutions to customers from automotive, enterprise, mobile OEMs and Operators.

• Marketing Strategy
o Creation and execution of Marketing Strategy and Marketing Plan (budget USD 0.5M) and its continuous review and monitoring encompassing Brand Promotion, Communication, Channel strategy, Go-to-market programs with customers & partners
o Create, track and evaluate internal metrics to identify performance of marketing programs
• Branding
o Orchestrated two successful corporate re-branding campaigns with all vendors and clients and marketing materials, internal and external messaging, and internal communications coaching.
o Drive branding guidelines across the organization and with external partners
o Development of marketing collaterals through media agencies- POSM, brochures, training collateral (videos / brochures / ppts)
• Channel Marketing
o Developing & executing channel marketing strategy and budgeting
o Launching integrated marketing campaigns along with Partners and Key accounts (Garmin, NNG, VW, Airtel, Tata Docomo) such as in-store branding, incentive programs, employee discount schemes,
o Strategic Partner Management - establishing new partners and nurturing relationships with existing partner network through reseller programs and GTM activities
• Digital Marketing Programs
o Developed and designed website along with content creation specifically for map updates
o Carried out Social Media Marketing using Facebook to promote map applications for our customers
o Introduced E-mail marketing program to increase the usage of applications among consumers
o Usage of Search Engine marketing (Google Adwords)
• Events
o Spearheaded all events from concept to execution (Internal / External / Partner led) including appropriate content presentation. Examples: Tradeshow participation in Autoexpo & SIAM; HERE sponsored event - Naviforum 2011, Directions 2012 (total events budget up to USD 100k)
• Public Relations
o Conceptualization of PR plan; management & review of PR agency;
o Creation of Press releases; working along with the PR agency for effective messaging to the media - joint media roadshow across 3 metros with NNG; Press conference with Garmin; Advertorial in Business Today;
• Market Intelligence and Research
o Estimation of total addressable market for automotive, wireless and PND segments
o Analysis of consumer buying behavior (generating Quarterly market research reports)
o Tracking competition (MapmyIndia, Google, TomTom) movement in market and tweaking marketing programs
• Agency & Vendor Management
o Established and built successful partnerships with various marketing agencies and vendors, event management companies, and production services companies.

Ideated the Online Baby Care Products portal : Using the domain name - www.squickly.com
• Website Development
o Concept, design and content creation for the portal based on Search Engine Optimization (SEO)
o Integrated a payment gateway to accept orders online
o Monitor website metrics to foresee trends and keep tabs on traffic
• Digital Marketing - Design campaigns to promote products
o Affiliate Marketing - Affiliate program was designed and Gynecologists were made affiliates
o Search Engine Marketing (SEM) using Google Adwords -CPC, CPM
o Social Media Marketing - using Facebook - creating online communities, conducting contests
o ebay - created store on ebay.com
• Customer Database Creation and Maintenance
o Squeeze page opt-ins created to gather customer information for targeted email marketing

• Media Relations
o Conceptualizing and executing quarterly and yearly media plans
o Drafting Press Releases on key announcements such as customer wins, product launches, new initiatives
o Interacting directly with the Senior Management including the Managing Director for briefings and press announcements
o Interactions with journalists and pitching stories
o Managing PR agency
• Marketing, Communications & Branding
o Developing a comprehensive MarComm program for India
o Executed the global re-branding exercise in India
o Liaison with diverse agencies including advertising, design, online and other related ones to implement MarComm plans and activities
• Event Management - Ericsson hosted and sponsored events for lead generation and business development

• Marketing & Business Development
o Marketing Plan: Strategizing and executing the marketing plan for India
o Brand Building: Analyzing and recommending brand building activities & promotional events for participation, across a variety of marketing channels (e.g. conferences, road shows, joint events, campaigns)
o Business Development: Developing & executing marketing campaigns to generate new leads
o Marketing Collaterals: Encapsulating and overseeing the preparation of organization specific presentations, collaterals, case studies, videos, films, temporary web sites etc
o Media & Press: Instrumental in generating press releases in the region, this includes preparing press releases, media kits, corporate fact sheet, media briefings, press visits, TV interviews, etc
o Vendor Management: Identifying vendors for marketing activities; negotiating; managing vendor relationships
o Market Research: Market Intelligence / research & analysis of South Asia markets

Marketing and Sales of Supply Chain Management (Software) Solution in Western India