Conceptual Copywriter
McCollins Media
Total years of experience :4 years, 8 Months
The official ideas generator/bouncing board.
Campaign defining concepts.
Digital and app experience too.
Responsibilities:
Developing brand strategies and relevant creative copy
In charge of all copy
Managing all creatives to ensure timely job completion
Supporting the business development team in securing new clients through continual pitching and selling of creative work
Meeting with clients directly to obtain accurate briefs and sell work, overseeing all creative output to maintain quality
Copywriting
Creating creative content.
- Responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
- Liaising with art directors/designers/illustrators/ for the purpose of executing concepts.
- Developing clear, persuasive and original copy for various marketing collateral.
- Proofreading all copy before it leaves the studio.
- Managing the creative team to ensure timely job completion.
- Amending, revising or redeveloping adverts or campaigns in response to feedback from a client.
Digital Marketing
- Developing and managing content across social media platforms on Facebook, Instagram, Twitter, Google+, Pinterest, & Tumblr
- Identifying key influencers and conducting outreach
- Participating in brainstorming/pitch sessions to help shape social media programs & daily content
- Assisting in measuring impact of social media efforts through relevant monitoring tools and reporting
- Conduct on-going research projects on key industry trends & competitive insights.
- Writing, editing and/or identification of web content, including general information, product descriptions, campaign content, photos/graphics .
- Ensuring content meets editorial style, consistent with brand language, meeting accuracy standards.
Production
- Liaising with production companies for the purpose of executing concepts.
- Meeting with clients to present and sell creative work.
Overseeing all creative output to maintain quality.
Brands : Pfizer, Nikon, Abbott
Understanding how creativity and strategy can be merged to produce ideas that create or reinforce change.
Deputy Editor of the College Photography Magazine - Aperture Culture
- Learning how to developing and frame creative concepts according to creative brief requirements.
- Applying brand identity systems to strategise innovative communication solutions that meet business and user needs.
- Understanding strategy and client goals.
Creativity in communication is about marrying dissimilar things and producing powerful persuasive arguments to shape behaviour. This I learnt.
* Learnt effective administration of a piece of business from all perspectives
* Was responsible for the prompt and accurate dissemination of information to relevant departments within the agency
* Foster relationships with other departments particularly creative and co-create stimulating work environment
* Basic public relations, writing, media, organizational, research and production activities
* Handled these broad variety of tasks with a high degree of independence and sound judgement
* Played a significant role in implementing work on client accounts and projects