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Poonam Rodrigues, Digital Marketing Executive

Poonam Rodrigues

Digital Marketing Executive·Fantasy World Toys

Kuwait

Master's degree,

Work experience

Total years of experience: 6 years, 10 months

Digital Marketing Executive

November 2021 - Present

Fantasy World Toys

Al Kuwait, Kuwait

November 2021 - Present

• Develop social media calendar and activations for the brand
• Managing all social medium handles with brand presence and ensuring posts and content are up to date
• Liaising and maintaining Influencer relations with brand promotions and activations
• Ensuring creatives are up to brand guidelines, providing design inputs as and when necessary and ensuring all content is verified before being pushed to online or print media mediums
• Scheduling organic and digital paid ads and sharing reports after campaign execution
• Monitoring website traffic and providing reports on website analytics
• Sending push notifications alerts on offers and promotions
• Creating and sending emailer communications to all customers

Company industry:
Toys & Leisure
Job role:
Marketing and PR

Commercial Assistant

May 2017 - May 2017

Tariq Alghanim Ltd

Kuwait

May 2017 - May 2017

Duties and Responsibilities:
•Ensure contractual compliance of tender terms and conditions, provide competitive pricing for proposal to client, challenging and making agreements as necessary on behalf of the client
•Ensure that the supply chain is delivering the agreed standard of works and within budget constraints
•Apply technical knowledge in analyzing data, reporting and creating solutions
•Managing and negotiating supplier queries through to acceptance
•Maintains commercial records, files, contracts and all internal communications between the concerned departments including Operations in a highly organized and easily retrievable manner
•Assists Business Development Manager in conducting Media research (print and online) and captures leads and information related to business opportunities and reports time to time
•Maintains, updates and submits monthly reports to regional Management. This includes CRM updates as well as Sales pipeline
•Periodically reviews the performance of each of the current contracts in the private sector to prepare a report on the adherence of services to the contractual terms
•Collects relevant information and data required for compiling the bid documents form internal and external sources in a time bound manner
•Ensures the brochures and other marketing tools are designed, drafted and presented in a highly professional manner and contain up-to-date information
•Maintains backlog of existing contracts
•Interacts with various functional departments during tendering, mobilization process to satisfy contractual or legal requirements
•Ensures that commercial activities meet with and integrate with company's requirement for quality management, health and safety, legal stipulations and environmental issues

Company industry:
Catering, Food Service, & Restaurant
Job role:
Administration

Accounts Executive

May 2014 - May 2015

Edelman

United Arab Emirates

May 2014 - May 2015

Monitoring and Client servicing
•Execution of PR plan & activities in terms of client visibility through stand-alone story pitches, interviews, industry story participation
•Content Creation: Thought Leadership through authored articles/bylines and responses
•Industry studies/surveys
•Creating disseminating press releases
•Industry and competitor updates
•Media relations, Analyst relations
•Documentation & Client reports
•Clients - Technology Practice - VMware, Juniper Networks, and Mphasis
•Clients - Consumer Practice - Titan Eyeplus, Tata Housing and

Company industry:
Public Relations (PR)
Job role:
Accounting and Auditing

Assistant Manager

January 2014 - May 2014

Howard Johnson

India

January 2014 - May 2014

presentations and content for seminars
•Demonstrate a positive, professional, and client-oriented attitude company with coworkers, clients, and public through mail, telephone or in person. Constantly strive for improvements in work processes.
•Maintain complete and accurate property files and records, according to department systems, with an emphasis on documentation for future
•Keep abreast of new technologies, systems and procedures related to hotel management
•Assisting in management/running of staff meetings, ensuring the team is fully briefed and action points are recorded and achieved.
•To ensure all staff are well briefed on their responsibilities and are given constant supervision and motivation on all aspects of their work.
•Ensure a safe workplace by identifying and reporting hazards and taking corrective action.

Company industry:
Hospitality & Accomodation
Job role:
Accounting and Auditing

News Editor

May 2013 - December 2013

Arab Times

Kuwait

May 2013 - December 2013

Duties and Responsibilities:
• Responsible for the news output of newspapers.
• Assign staff journalists or freelance writers.
•∙Review the stories and edit them for factual accuracy.
• Allocate print space for story text, photos, and illustrations according to space parameters and
copy significance, using knowledge of layout principles.

Company industry:
Journalism
Job role:
Writing and Journalism

Education

November 2022

November 2022

Master's degree

India

,

Manipal Institute of Communication (MIC), Manipal University

November 2022

November 2022

Master's degree, Communication (MS Communication)

India

,

Manipal Institute of Communication (MIC), Manipal University

January 2013

January 2013

Master's degree, Communication (MS Communication)

India

GPA (point): 7.07 out of 20

GPA (point): 7.07 out of 20

in

Manipal Center for Information Science (MCIS), Manipal University

January 2010

January 2010

Master's degree, Information Science (Msc Information Science

Kuwait

GPA (point): 8.43 out of 20

GPA (point): 8.43 out of 20

in

Sikkim Manipal University, Manipal University

January 2008

January 2008

Bachelor's degree, Information Science

Kuwait

70.37%/100%

Sikkim Manipal University, Manipal University

January 2008

January 2008

Bachelor's degree, Information Science

Kuwait

70.37%/100%

Sikkim Manipal University, Manipal University

January 2008

January 2008

Bachelor's degree, Information Science

Kuwait

70.37%/100%

Skills

Web Design
Expert
Web Design
Expert
News Writing
Expert
News Writing
Expert
Digital Asset Management
Expert
Digital Asset Management
Expert
Social Media Relations
Expert
Social Media Relations
Expert
Media Monitoring
Expert
Media Monitoring
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DOCUMENTATION
Expert
DOCUMENTATION
Expert
MEETING FACILITATION
Intermediate
MEETING FACILITATION
Intermediate
MICROSOFT MAIL
Intermediate
MICROSOFT MAIL
Intermediate
PRESENTATION SKILLS
Intermediate
PRESENTATION SKILLS
Intermediate
PROCESS ENGINEERING
Intermediate
PROCESS ENGINEERING
Intermediate
REPORTS
Intermediate
REPORTS
Intermediate
SEMINARS
Intermediate
SEMINARS
Intermediate
SUPERVISORY SKILLS
Intermediate
SUPERVISORY SKILLS
Intermediate
Web Design
Expert
Web Design
Expert
News Writing
Expert
News Writing
Expert
Digital Asset Management
Expert
Digital Asset Management
Expert
Social Media Relations
Expert
Social Media Relations
Expert
Media Monitoring
Expert
Media Monitoring
Expert

Social profiles