Prabhash Chandra Das

• Technology Integration: Spearheaded the implementation of Image Recognition (IR)
technology for Unilever UAE to modernize field data collection.
• Process Optimization: Enhanced day to day operational efficiency and process optimization.
• Field Execution: Route to Market (RTM) optimization and Retail Merchandising Excellence.
• Large-Scale Leadership: Leading a high-performing team of 350+ Merchandisers, Field
Managers and Regional Field Manager to ensure best in class retail execution in every stores.
• Performance Management: KPI Design & Weekly and monthly reviews to ensure high client
satisfaction and goal alignment. Driving performance culture through strategic capability
building and team development.
• Compliance & Strategy: Directed the delivery of Perfect Store initiatives, Feet on Street,
Planogram compliance, Daily route optimisation to ensure 100% delivery receive.
• Efficiency, Productivity and Cost Control (P&L Management): Drive Efficiency, Productivity &
Cost control through Merchandiser call cycles Management, event execution and daily
delivery receiving plan across all Modern Trade & General Trade stores.

Managing Dubai Region for All Modern Trade & General Trade like Carrefour, Lulu, Coops, B & C Class Outlet. Leading the Large Team of capable Merchandisers and Field Managers to ensure the best in class execution on shelves. Some of the major tasks to be mentioned are as below:

* Coordination with Client & Customer for daily & Monthly operation
* Formalizing Merchandiser Ways of Working based on ever changing Client Requirement
* IT Support to client for Implementing and Tracking Perfect Store KPI, Auto mailer for Out of Stock and other KPI gap by sales man to improve efficiency on shelf
* Aligning Store Channel Classification based on Store size, Location & Shopper profile, Suggesting relevant assortment for the outlet
* Ensuring On shelf Availability, Share of Shelf as per BDA and forward market share, Event implementation as per plan
* Competition Monitoring, Data Analysis, Scientific Beat plan, Training and development, Performance review of team.

* Implementation of Every Day Great Execution (EDGE) Concept in Merchandising for Across UAE Stores.
* Planning & managing effective merchandiser route plan to ensure Order taken on time, Delivery get attended and well merchandised on shelf.
* Planning product ranges, NPD Distribution and preparing stock plans, in conjunction with Sales team.
* Implementation of Planogram and maintain shelf health across category for Food & Non Food brands.
* Coordinating with Sales Manager, Logistics & Principles for daily & Monthly merchandising operation.
* Managing a Large team of Merchandisers & Supervisors for Entire UAE
* Implementing Yearly Contract, Monthly Event, Promotion & Off shelf Display with account.
* Determined appropriate floor space needs for each Home category and allocated space accordingly
* Identifying Merchandiser training needs, Provide training on monthly basis.
* Periodic Performance review of Merchandiser and Merchandising Supervisor
• Cost Savings: Redesigned the Route to Market strategy, resulting in an annual saving of
AED 600, 000.

Managing Dubai, Sharjah, Ajman, RAK and FUJ Geography for Al Gurg Unilever Portfolio, Here I am responsible for Planning and Implementation of Sales Plan, In Store Execution, Brand Activation and Trade marketing Activation of Modern Trade and General Trade Stores through team of Field Manager and team of merchandiser. It also involves Provide training and development of Field Manager and Merchandiser, motivating them to work effectively.

Role and Responsibilities

Implementation of Sales and Promotion plan in store.
Delivering Perfect Store target.
Planning and Implementation of Trade Marketing activity.
Ensure Availability, Visibility-SOS, BDA and Contractual OSD implementation in each store of my area.
Ensure Operational Effectiveness like Promotions, Launches, etc. ensure Point-Of-Purchase Standard are Met.
Preparing and analyzing Business Reports, facilitating Concern People to maximize effectiveness at the work Place.
Understand the Market trend and Keep Close watch on competitors activity.

Managing MUMBAI Geography for Regional Chain and NMT Modern Trade Stores. Here I am responsible for Sales, Merchandising, Planning and Implementation of Store Operation SOP, Brand Activation & Trade marketing Activation of Modern Trade Stores of entire Mumbai trough Team of Field Supervisor. It also involves Implementation of Retail Promotion & Merchandising activity to drive Sales and Winning at POP In store.

Role & Responsibilities:

• Meeting Sales and Perfect Store target Month on month Basis through Managing Store Operation Efficiently.
• Planning and Implementation of Trade Marketing activity.
• Ensure Availability, Visibility (SOS) & Implementation in each store of my area.
• Ensure Operational Effectiveness (Promotions, Launches, etc.) & Point Of Purchase Standards are met.
• Preparing and analyzing Business Reports, facilitating Concern People to maximize effectiveness at the work Place.
• Understand the Market trend & Keep Close eye On Competitive Activity.

Working As a Modern Trade Account Specialist. Where I am taking care of Entire HUL Sales Portfolio for Modern Trade for D Mart, Food Bazar, Reliance, More 4 U & some indirect NMT’s of Thane & New Mumbai area catered by Distributor and Spinach, Coops & Fair Price for entire Mumbai which are catered directly by HUL. It is primarily Activation & execution of Plan to drive Sales and Winning on POP. I was accountable for Channel & Direct Sales and all the operations, issues like Availability, Visibility & Implementation. Provide training to field sales force & motivating them to work effectively.

As a Territory Sales Manager, I was handling a network of Distributor In Gwalior Territory. It is primarily Channel sales management where I was accountable for meeting Sales Target with proper Distribution, Addition of New Customer (SIM Card Activation), Effective coverage, Productivity & Efficiency of Sales Force.

As a TSO I was handling a wide network of Distributor and Sub Distributor In Gwalior Rural Territory. It is primarily Channel sales management where I am accountable for Sales Target Achievement, all operational issues like Distribution, Effective coverage, Productivity, Sales efficiency. Provide training to field sales force & motivating them to work effectively.

• Managing day to day activity of Gallery Operation.
• Meeting Sales Target of Gallery through In store sales and Retail Sales.
• Developing and running Promotion for the gallery.