Digital Marketing Specialist
Digital Collab
مجموع سنوات الخبرة :11 years, 4 أشهر
Brands: Needl, The Elite Networking Group, Ohinewai Steel, Tommy & Co, Align Chiro, JR Roofing
- Plan & execute integrated digital marketing campaigns for the assigned clientele.
- Manage SEO projects & develop keyword strategies to increase the visibility of the websites.
- Review client websites & conduct audits to improve the SEO friendliness.
- Set up conversion, pixel & event tracking on client websites and across various digital platforms.
- Measuring and reporting on the performance of all digital marketing campaigns.
Brands: ESOFT Metro Campus, Ayubo Leisure, ET Technologies, ET Cloud POS, Mechrich, Ontime Cabs & Tours, RJ Enterprises, Elegant Closet
Managed & optimized annual digital media budget & significantly built brand awareness, achieved effective reach, and attracted potential leads. Resulted in obtaining over 79.5M impressions, reaching 9.5M people at an effective CPM of $2, retained CPR under $3 and maintained 5.8% estimated ad recall lift YTD. Managed SEO & SEM initiatives for ESOFT Metro Campus resulting in a 61.5% increase in website traffic, a 48% increase in prospective leads and an 8.5% increase in conversion rate. Achieved 200% YOY social media visibility growth and 220% YOY social media engagement growth via social media marketing initiatives carried out across the social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, etc. Led an island-wide cross-functional SM team to conceptualize and implement digital advertising strategies for island-wide ESOFT branch network which contributed for 35% YOY sales revenue growth. Managed and optimized the digital marketing budget for Ayubo Leisure, resulting in 55% quarter-over-quarter revenue growth and a 49.39% increase in ROI. Managed and optimized the digital marketing budget for ESOFT Technologies, resulting in 53% quarter-over-quarter revenue growth and a 13.61% increase in ROI. Ensured high quality and effective digital marketing collaterals that align correctly with clients brand strategies. Observed competitor activities on the digital space and propose counter strategies.
Brands: ★ Social Media Marketing CIPM Sri Lanka, Buyabans, Bigdeals, Serendib Adventures, Amcal Pharma. ★ Google Ads Nolimit, CIPM Sri Lanka, Buyabans, Bigdeals.lk, ANZCOE Australian Education, Serendib Adventures.
★ Worked directly with Chairman and CEO to develop marketing/brand plans to increase sales, brand awareness, and to execute all marketing functions.
★ Planned, implemented & evaluated digital marketing campaigns, newspaper, TV, radio & outdoor advertising campaigns.
★ Developed high quality and effective marketing materials that align correctly with the overall brand strategy.
★ Coordinated with other departments in launching new products
★ Devised strategies to drive online traffic to the company website & tracked conversion rates and making improvements to the website.
★ Managed the redesign of the company website & improved the usability, design, content and conversion of the company website.
★ Oversaw the social media strategy for the company & managed online brand and product campaigns to raise brand awareness.
★ Played a key part in buying, sourcing and manufacturing of the brands products and ensured all aspects of the supply chain align with the brand.
★ Handled island-wide SLT pre-paid card dealers to get maximum output from them while analyzing their monthly reports and giving suggestions for them.
★ Prepared social media campaign briefs and evaluated campaigns while providing insights.
★ Engaged with revamping process of the company website.
★ Coordinated business process re-engineering process for PPC selling process, dealer acquisition process and card activation process & designed customer interface for SLT loyalty card customer database under churn management.
★ Organized external channel coordinators monthly meetings and PPC main dealers’ monthly meetings.
★ Was the first Management Trainee to address a regional marketing conference & CMO conference at Sri Lanka Telecom PLC.
Merit