Territory Manager
British American Tobacco
Total years of experience :17 years, 0 Months
TERRITORY MANAGER
• Achieved 4.3% growth in 2021 YOY sell-in and overall share growth of 1.2% in territory at the end of the year through activations and sell out programs in the convenience and key account channels
• 56.2% Market share in FMC and 82.3% in Vaping category in territory National average 48% and 73% respectively)
• Placed 1st for in Q1, Q3 for highest sales achieved in Vaping category for central region
• Q1, Q2 and H1 sales targets achieved with a cumulative 13% vs target
• Delivering 16% NTO in territory vs target YTD
• Working closely with Banner Accounts - Circle K, Parkland, Sobeys, Petro Canada and Canadian Tire for end market execusion of SLA prgorams.
• Driving Innovation - Territory level projects that drive share of value and voice which, some of which have been benchmarked regionally due to the success.
Pernod Ricard is a largest premium liquor manufacturer in the world. The company operates in 91 countries
Current job is to lead the marketing function in SL and Maldives in both domestic and duty free channels, focusing on activating luxury and prestige brands and creating awareness in key customer touch points. Drive visibility and secure long term contracts for key brands with key customers grow volume and strategies to upsell and build value in the long run.
Maldives is managed by 2 distributors with periodic visits to Maldives by myself. SL is handled with local staff.
The role was an intermediary between sales and marketing / customer marketing. I was responsible for rolling out all brand activity in the retail and acting as a catalyst to venture into new opportunities for the business. The role is responsible for GT, Modern Trade and HoReCa channels.
We are the no 1 Ice cream and soft drinks manufacturer in Sri Lanka with a 59% market share. I'm currently responsible for marketing, branding and PR activitie carried out for Ice cream category and report to the AVP - Marketing. Please refer CV for further details and job functions
Please refer CV attached below for detailed job profile
Refer Cv