Pragya Kardam

Management Trainee at Redington gulf

• United Arab Emirates - Dubai
• My current job since May 2014

Key Role: Sales & Trade Marketing

Key Account Management
 Managed key accounts and guided teams in promotion, price drop/revision activities
 Involved in partner business management, revenue planning, customer acquisition,
business enhancement, retention schemes, across retail and distribution channel in UAE
 Monitored the effective retail presence of the products in terms of display, promotion and visibility
 Managed and trained 35+ promoters on product/sales for multiple retail outlets across the region
 Realized revenue of 2.5 Million AED in the fiscal year

Business Development
 Initiated business development activities for mobility division by targeting mid-tier & online retailers
to list & promote sales of latest products of leading brands like Motorola, ASUS, Alcatel & XTouch
 Designed & implemented customer acquisition product strategy/product-mix/GTM
 Successfully added 12 new logos to our client kitty in span of 8 months in both online and brick & mortar segment

Trade Marketing
 Outlined distribution requirements for market segments: channel mix, new channels, incentives, contracts, ATL/BTL activities etc
 Front ended the BTL marketing campaigns, product launch and channel engagement events
 Managed all BTL agencies for Print Adverts and merchandising and collateral operations

Vendor Management
 Liaison with vendor on B2B sales and promotions
 Product price & position revision basis competitive analysis
 Loyalty management by running vendor backed programs for top accounts

After Sales service
 Managed the DOA/DAP issues by coordinating between the sales team and brand service dept
 Proposed a road map to vendor to streamline after sales time process of the DAP products and
achieved 60% reduction in lead time