Brand Manager
Gulf Supply
مجموع سنوات الخبرة :12 years, 9 أشهر
Achieved a remarkable 10% year-over-year growth in brand volume (tons) in 2022.
Developed pricing strategies to boost product sales while maintaining healthy profit margins.
Successfully listed and activated multiple New Product Developments (NPDs) across channels within a six-month timeframe.
Executed quarterly LOM (Loss of Margin) claims from principals within allocated budgets for price compensations and differences.
Managed and allocated an annual trade marketing budget of KD 200K+ across channels, brands, and SKUs, covering expenses such as rentals, promotions, tasting activities, as well as above-the-line (ATL) and below-the-line (BTL) activities.
Negotiate with retailers to optimize rebates, LOM, and marketing expenses, particularly to promote slow-moving SKUs.
Monitor competition and industry trends to identify opportunities for growth.
Train sales team and merchandisers on effective trade display solutions as per the brand guidelines, to maximize visibility and shelf space.
Conduct regular market visits to all retailers to audit product availability and shelf visibility.
Formulate future sales forecasts and secure stock availability throughout the year.
Spearhead management of key accounts, devising and executing marketing strategies to meet clients’ targets and KPIs.
Oversee complete Brand Management, implementing CI guidelines for Dubai, Kuwait, & Bahrain.
Cultivate strong client relationships, actively engaging stakeholders to understand growth plans and business strategy.
Supervise design and production of digital and print materials within allocated timelines.
Conceptualize, plan, and execute traditional and digital marketing strategies for brand harmonization, increased awareness, and sales targets.
Manage vendor relationships, negotiating with local and international suppliers for competitive quotes and deals.
Ensure digital design optimization for branding, SEO, and web development.
Plan, execute, and design online and offline marketing activities, from weekly flyers to advertising campaigns, driving client ROI across all mediums.
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