برامود إدغاردو

• Handling the entire business of Kiosks for LEADER MENA region.
• Responsible for overall revenue generation for remittance products and smart solutions.
• Generate new business for LEADER MENA
• Strategic tie up with new billers and ecommerce websites
• Identifying, planning, implementing and execution of new projects. Involves introduction of new products and services through the payment acceptance through the kiosks.
• Provided cost effective smart end to end solutions to Government Organizations (Roads and Transport Authority - Dubai, Dubai Smart Government - Dubai Sheikh Zayed Grand Mosque Center - Abu Dhabi, Dubai Ambulance - Dubai etc.) in UAE.
• Identify new projects with Government organizations and provide them with a solution through our kiosks
• Handling the remittance for exchange houses in UAE. Plan and project the business for Kiosks and Remittances
• Plan and execute the Marketing activities for the planned region with the assistance of Marketing Team.
• Venture into GCC for new business opportunities where payments can be accepted through the Kiosks.
• Competitor analysis.

• Handling the geography of UAE for Business Development and Marketing
• Increasing the number of agents for Trans-Fast through strategic tie ups with Exchanges in UAE
• Responsible for generating the revenues for Trans-Fast through the agents signed
• Identifying, projecting and negotiating for prospective agents for commissions and profit sharing
• Planning Incentive schemes and promotions for the agents
• Training and development of the agents for generating business
• Planning and Implementing direct marketing activities at target based locations to retain and acquire new customers
• Planning, coordinating, Implementing of the Marketing Strategies on a monthly basis for the region.
• Suggesting on the type of Marketing Activities to be conducted for each of the Agents and specific to the demographics of the agent location
• Projecting of the transactions for the quarter for each of the Agent House depending on the market size of the Agent

• Responsible for all the outbound remittances and allied products of an Exchange House (WPS, Corporate Business, Foreign Exchange and Bank Remittances, Strategic Alliances)
• Identifying new business opportunity and doing the market research and potential for the location along with the projection of the business for the specific region
• Nurturing existing relationships with partners and developing new business relationships for achievement of revenue targets and manage their performance
• Identify new business opportunities and negotiate contracts with business potential for Al Razouki, including large multinational banks, money products and allied products
• Carry out market research and customer/country analysis to determine the business development strategy for Al Razouki Exchange
• Work closely with other department for implementation and operational start-up.
• Preparing marketing plan and negotiating with the partners to share the revenue to achieve the targets

• Handling UAE & KSA for the branding activities across the 2 countries
• Involved in the rebranding exercise for Xpress Money which involved replacing of the brand identity across the countries and I was involved in deploying the brand at all the locations of Xpress Money and also part of the planning and deployment process for UAE & KSA
• Vendor development & management - this includes identifying new vendors and negotiating for the best rates
• Ensuring the visibility of Xpress Money across all the locations (550 Agent locations in UAE & KSA)
• Planning and coordinating with the creative department for the development of creative’s for communication
• Planning production schedule for vendors to ensure the works are executed on time
• Complying with the rules and regulations set by the legal bodies
• Ensuring marketing collaterals are deployed and displayed at all the locations
• Analyze and provide consumer, competitor and brand information to support the marketing function
• Handling the business for UAE region consisting of 160 agent locations
• Planning and Executing marketing activities in the region
• Budgeting for the region in terms of business development activities
• Organising and participating at sponsorship events
• Identifying and ensuring brand awareness on various channels
• Identifying, projecting and negotiating for prospective agents for commissions and profit sharing
• Handling and motivating staff at agent locations for the region
• Target Setting for all the agents based on the market potential and the market conditions
• Tracking Competition and their activities - regularly updating the concerned departments of the latest developments in the industry
• Planning Incentive schemes and promotions for the agents
• Training and development of the agents for generating business
• Conducting direct marketing activities to retain and acquire new customers