Digital Marketing Manager
Trinity Media LLC
مجموع سنوات الخبرة :8 years, 7 أشهر
Campaign Strategy and Planning:
· Develop comprehensive digital advertising strategies aligned with business objectives.
· Conduct market research and competitor analysis to identify opportunities and trends.
· Set clear campaign objectives and key performance indicators (KPIs).
2. Campaign Execution:
· Create and manage digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, Instagram Ads, Snapchat Ads, LinkedIn Ads, and more.
· Develop compelling ad creatives, including text, images, and videos, in collaboration with the creative team.
· Monitor and optimize campaign budgets, bidding strategies, and targeting parameters.
· Implement A/B testing to improve ad performance and conversion rates.
3. Data Analysis and Reporting:
· Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
· Generate regular reports to provide insights and recommendations for campaign improvement.
· Use data-driven insights to make real-time adjustments and optimizations.
4. Budget Management:
· Manage and allocate advertising budgets effectively to maximize ROI.
· Provide accurate budget forecasts and track expenses against the allocated budget.
5. Stay Updated on Industry Trends:
· Stay current with industry trends and emerging digital advertising technologies.
· Continuously seek opportunities to improve and innovate digital advertising strategies.
6. Collaboration:
· Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure campaign alignment with overall marketing goals.
7. SEO
8. Email Marketing
9. Wordpress website management
Digital media planning, campaign execution, optimization, and strategy.
Copywriting for blogs (content writing)
Monitoring Google Ads campaigns for branding and awareness apart from generating sales.
Report and analyze the digital campaign after the campaign is completed for the client to have an understanding of the campaign performance and the value of the inventories in digital advertising.
Daily optimization to ensure campaigns performance is on track Analyze the data in Google Analytics to understand what is performing well and helping the campaign growth.
Digital Marketing Consultant is generally responsible for planning, developing,
implementing and managing the overall digital marketing strategy. In addition,
they are responsible for managing, guiding and training digital marketers and
other marketing positions in the team.
I also update the company’s e-commerce in most of the marketplaces such as (11 Street, Carousel,
Shoppe, Mudah).
Identify trends and insights, and optimize spend and performance based on the insights.
Assisting in the formulation of strategies to build a lasting digital connection with
consumers.
Planning and monitoring the ongoing company presence on social media
Launching optimized online advertisements to increase company and brand
awareness.
Research new digital opportunities that may be of benefit for the business
Build effective digital and viral marketing campaigns that scale easily.
Develop marketing plans/strategies for the Company to maintain and manage the brand’s social
media, website, and E-Commerce functions.
To prepare online images, files, and content for a website and social media platforms.
Implement online and digital marketing using SEM, Social Media, email, content marketing, FB Ads,
etc. to generate leads across all online platforms.
Working knowledge of principles in SEO including keyword research and Google Analytics.
Manage, monitor, track, analyse and report on campaign effectiveness.
To prepare monthly digital marketing reports and operational marketing plan reports.
Keep updated with the current digital trends.
Managing Digital Marketing (Facebook, Twitter, Instagram), Search Engine Optimization
for various online projects
Coordinating with the Design, WordPress and PHP team for completion of the tasks
Email Analysis and Conversion Tracking through Analytic Tools
Extensive use of Google Webmaster Tool to increase the conversion rate for our clients.
Guiding the development of the site to make it follow best hygiene with reference to
Search Engines.
Advanced Segmentation, Custom Reporting, Goal Setting, Goal Path Funneling. Analyzing
the performance of particular section of the site through above metrics.
Develop and execute on advanced inbound linking strategies.
Ongoing keyword research, analysis, recommendations and execution
Ensure that the company’s website properties and products maintain competitive
advantages in SEO.
Digital Marketing 1 Year Diploma 1. Search Engine Optimization 2. Social Media Marketing 3. Google Adwords (PPC) 4. Advanced Ads – MCC 5. Remarketing 6. Google Analytics 7. Mobile Marketing 8. Google Adsense 9. Email Marketing 10. Online Reputation ORM 11. Google Webmaster 12. Content Marketing 13. Digital Strategies 14. Creating a Blog 15. Media Buying & Selling 16. Create WordPress Website 17. Webinar Marketing 18. Affiliate Marketing 19. Lead Generation 20. Forum Ad Marketing 21. Freelancing 22. Whatsapp Marketing 23. Landing Page Techniques 24. Digital Marketing Tools 25. Gold Subscription 26. Design Graphics 27. Video Creation
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