Pramod Panikar

Was responsible for traditional trade of the country with 4 pre sales executives and 4 Van sales.

Brands: Carlsberg NAB, Best Foods, Goody, Chiko Chocolates etc.

Clients Handled:

Reckitt Benckiser, Marico Industries, Supermax Razors in Non Food & California Garden, Nabil Biscuits, Unilever, Taikoo, Zwan Products in Food Vans


Significant Accomplishments:


Recorded & documented 2056 outlets in General Trade of Bahrain and mapped the same consistently

Enhanced coverage & proper replenishment system with appropriate coaching and on the job training to the salesmen

Resolved issues of damages and expiries through effective scheme management, thereby leading to improved distribution and productive sales calls

Worked closely with top-tier channel partners on custom marketing programs that resulted in revenue enhancement from BD 90000 / US$ 238 Thousands to BD 200000 / US$ 530 Thousands from 2014 to 2016

Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer centric market/sell plans and programs, which increased the sales growth by 122%

Handled:

oral contraceptive pills, injectable contraceptives, emergency contraceptive pill, medical abortion kits, Condoms and intrauterine devices (IUDs).

Significant Accomplishments:

Established start-up of business through infrastructure set-up for distribution

Trained 2 Super Distributors & 7 Sales Officers to substantiate proper distribution

Clients Handled:

Lacto Calamine, headache pill Saridon, emergency contraceptive i-Pill, anti-itch lotion Itchmosol and nutrition supplement Supractiv

Significant Accomplishments:

Led & supervised a team of 39 personnel including 3 Sales Officers, 12 Trainee Sales Officers and 24 Distributors

Provided the personnel training & coaching to convert scheduled plan into result for ensuring proper execution of all aspects in sales

Clients Handled:

Sparkling Beverages (Coca-Cola, Diet Coke, ThumbsUp, Sprite, Fanta, Limca, Kinley, Still Beverages (Maaza, Minute Maid 100% Juices and Water (Kinley)

Significant Accomplishments:

>Formulated and executed route-to-market strategies that leveraged better ROI for Channels and tremendous opportunities in terms of growth in revenue from INR 87 Lakhs / US$ 128 Thousands to INR 232 Lakhs / US$ 341 Thousand for Coca Cola products in Gaya region from 2007 to 2008

>Managed 30 distributors and a turn-over of 120 million INR with 4 Sales Team Leaders and 4 Rural Developers

>Direct logistics from Coca Cola plant to all distributor with proper load ability of trucks.

Significant Accomplishments:

Developed channel marketing strategies and managed programs to highlight the strengths of each account; increased sales through mature dealers to over 40% as per the strategic goal ‘Go for 40’ for Dabur India Ltd., in East & West Champaran region (9196 sq Kilometres | 3550 sq Miles)

Significant Accomplishments:

Administered the company’s go-to-market strategy for exceptional results via channel management; maintained over 130% growth for Wimco Ltd (ITC) for the period 2003-2005

Handled: Computer and Peripheral Products


Significant Accomplishments:

Sales of computers to Major Corporate like Cochin
Refineries, Cochin Shipyard Ltd, Naval Physical and Oceanographic Laboratory etc.