Pranay Kumar

Business Expansion & Category Strategy: Spearheaded the strategic roadmap for DeHaat Honest
Farms, identifying and operationalizing high-growth categories aligned with organizational goals.
across 8 categories, manufactured in 5 CMUs and distributed by 5 CFAs, ensuring seamless
Margin Optimization Leadership: responsibility, driving profitability through
rationalization, procurement efficiency & process innovation; spearheading new product development.
quality functions, ensuring operational agility and product differentiation in a competitive FMCG market.
and expansion through structured process optimization and strategic business initiatives.

Global Procurement Leadership: Spearheaded the implementation of Strategic Sourcing Methodology (MSSM) to enhance supplier negotiations,
ensuring optimal cost, quality, and supply chain efficiency for regionally managed ingredients.
End-to-End Supplier & Contract Management: Led supplier engagement and negotiation processes, executing Master Purchase Agreements (MPA)
to drive cost savings and supplier performance optimization.
Cross-Functional Collaboration & Innovation: Partnered with Global Procurement, Factory Operations, QA, Product Supply, and R&D teams to
ensure seamless supply continuity and accelerate new product development initiatives.
Value Leadership & Cost Optimization: Designed and executed cost-improvement strategies for raw materials and packaging, achieving measurable
financial efficiencies while maintaining product quality.
Sustainable Procurement Initiatives: Led the India execution of Mars Wrigleys global sustainability projects, optimizing the responsible sourcing of
Peanuts, Mint, and Sugar, reinforcing the companys ESG commitments. savings on Raw & Packaging Material (RMPM) spend for Mars Wrigley India in 2019 and 2020, driving operational efficiency and
procurement excellence.
Successfully executed e-auctions for raw material procurement, optimizing supplier competitiveness & reducing sourcing costs across the buying portfolio.

Strategic
Margin Optimization & Cost Leadership: Architected a sustainable raw material procurement model, ensuring cost-efficient, uninterrupted supply
for the exponential growth of the Too Yumm brand across all variants and flavors.
Strategic Procurement & Supply Chain Expansion: Developed and executed procurement strategies for sourcing high-quality raw materials, aligning
with business objectives while enhancing supplier competitiveness.
Scalable Manufacturing & Operational Excellence: Led a team of 8-10 supply chain professionals across 8 manufacturing locations, ensuring
streamlined procurement operations and supply chain agility.
New Product Development & Innovation Enablement: Partnered with NPD & R&D teams to provide critical inputs and secure physical stock
availability, accelerating the launch of new flavors and product variants.
Alternative Sourcing & Profitability Enhancement: Designed and implemented alternative ingredient sourcing models, optimizing costs while
maintaining product quality and market differentiation.
Governance & Compliance Excellence: Developed SOPs and process manuals for procurement and material management, ensuring 100% regulatory
compliance with statutory and organizational standards. Procurement Innovation:
Vendor Development & Supply Chain Resilience

Achieved ₹1 Cr to ₹1.5 Cr/month sales growth in 5 months, exceeding targets by 160% and securing the Best DM Award twice; led ₹1 Cr upcountry
trader sales, the highest in North & South.
Minimized shrinkage to an industry-best 0.05%, ensuring maximum profitability and inventory efficiency through stringent control measures.
Drove assortment optimization and high-impact promotions, expanding the customer base, enhancing brand visibility & consistently achieving
FMCG sales targets.