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Pranay Samalla, Assistant Operations Manager, Fulfillment

Pranay Samalla

Assistant Operations Manager, Fulfillment·Noon Ecommerce

Saudi Arabia

Master's degree, MBA – Operations & Supply Chain Management

Work experience

Total years of experience: 14 years, 5 months

Assistant Operations Manager, Fulfillment

February 2022 - Present

Noon Ecommerce

Riyadh, Saudi Arabia

February 2022 - Present

● Manage one of Noon KSA’s largest fulfillment centers with 1.2M unit capacity, maintaining 900K live inventory and supporting 75% of national customer fulfillment volume.

● Lead multi-shift operations through 4 Supervisors, 16 Team Leaders, and 535+ associates, ensuring SLA, productivity, quality, and safety compliance.

● Manage fulfillment operations handling 80K+ daily orders with 98% SLA adherence across peak events (Yellow Friday, Eid, 11.11).

● Increased outbound throughput from 24 to 28 orders per hour per associate through optimized manpower planning and workload balancing.

● Improve workforce productivity by 30% using performance analytics, IPPs, targeted coaching, and cross-training programs.

● Implement zoning, layout optimization, and WMS-led process improvements to reduce picker travel time and improve order turnaround time.

● Partner closely with Commercial, Inventory, Central Planning, and Operational Excellence teams to align SKU positioning, capacity planning, and peak readiness.

● Lead weekly and monthly labor forecasting, SLA risk reviews, and root cause analysis, implementing corrective actions to maintain service levels and customer experience.

● Support PMO capacity planning (FY23-FY25) by auditing operational assets (PDAs, totes, trolleys, MHE), forecasting demand, and recommending cost-efficient procurement and refurbishment solutions.

Company industry:
Distribution, Supply Chain & Logistics

Senior Supervisor, Fulfillment

December 2020 - January 2022

Noon Ecommerce

Riyadh, Saudi Arabia

December 2020 - January 2022

● Led end-to-end fulfillment operations including picking, packing, inventory control, quality checks, and dispatch through 14 Team Leaders and 187 associates.
● Executed large-scale grocery fulfillment transition by migrating 600K inventory units from a 3PL facility to an in-house warehouse with zero order disruption.
● Planned manpower, shifts, processing capacity, and transport to achieve 85, 000 units per day, completing the project in 7 days versus a 12-day plan.
● Designed warehouse layout and zoning for ambient and temperature-controlled storage, aligning racking and system mapping with operational requirements.
● Stabilized post-migration inventory accuracy by conducting perpetual stock counts and implementing robust shelf-life and nearexpiry management processes, including seller acceptance criteria, inbound rejection controls, regular audits, and coordination with commercial teams for timely promotions and vendor returns to reduce discrepancies and wastage.
● Ensured compliance with food safety standards through regular audits in coordination with food safety inspectors, including hygiene checks, temperature monitoring, and scheduled pest control programs.
● Reduced overall damage and expiry-related losses from approximately 15% to below 5% through proactive audits, improved storage practices, and tighter inventory controls.
● Played a key role in preparing the facility for Yellow Friday Sale 2022, enabling daily processing capacity of 50, 000+ orders (100K+ units) and contributing to operational readiness during peak demand.

Company industry:
Distribution, Supply Chain & Logistics

Distribution Center In-Charge

April 2019 - November 2020

Apparel Group

Riyadh, Saudi Arabia

April 2019 - November 2020

● Managed daily distribution center operations through 16 Team Leaders and 142 associates, ensuring smooth inbound and outbound execution.
● Assisted in recruiting and hiring warehouse associates who demonstrated strong presentation and communication skills, aligning with division standards.
● Maintained 99.5% inventory accuracy through regular audits, reconciliations, and process controls.
● Supervised documentation and shipment processing across inbound and outbound channels
● Managed productivity and order accuracy to maintain high service levels in the warehouse.
● Ensured safe working conditions by providing employees with proper training on safety protocols.

Company industry:
Distribution, Supply Chain & Logistics

Supervisor, Distribution Center

February 2015 - March 2019

Apparel Group

Riyadh, Saudi Arabia

February 2015 - March 2019

● Managed operations at the distribution center, overseeing both external and internal material movements.
● Ensured quality and efficiency in the handling and storage of goods while reporting directly to the warehouse and facility manager.
● Supervised team leaders in developing inventory strategies that prioritize stock safety and optimize inventory.
● Oversaw the execution of export documentation for shipments originating from Saudi Arabia.

Company industry:
Distribution, Supply Chain & Logistics

Data Analyst

December 2011 - December 2014

CAMP Systems International Pvt Ltd

Hyderabad, India

December 2011 - December 2014

● Conduct data analysis to derive meaningful insights aligned with the analysis objectives.
● Manage the loading, extraction, and validation of client data to ensure accuracy and integrity.
● Perform data entry, auditing, and create comprehensive reports while monitoring data accuracy.
● Apply specified data processing and statistical techniques to enhance data analysis outcomes.

Company industry:
Data Hosting & Storage

Education

GITAM University, India.

January 2022

January 2022

Master's degree, MBA – Operations & Supply Chain Management

India