Prasad Patkar

• Led client strategy initiatives for NPCI, enhancing brand visibility for UPI, Rupay, and BHIM.
• Developed and executed comprehensive marketing campaigns, driving user engagement and adoption rates.
• Managed corporate portfolio, ensuring alignment with overall business objectives and brand positioning.
• Collaborated with cross-functional teams to optimize media strategies, resulting in improved ROI on marketing spend.
• Leveraged data analytics to inform decision-making, enhancing campaign effectiveness and audience targeting.
• Fostered strong client relationships, contributing to long-term partnerships and business growth.

• Leveraged client leadership and strategic insights to drive brand growth in the food and personal care sectors.
• Managed a diverse portfolio including Saffola foods (Oats, Honey, Soya, Edible Oil, Wafers, and Namkeens) and SET WET wax and gels, enhancing market presence.
• Collaborated on impactful campaigns, notably the World Heart Day project, promoting health and wellness while increasing brand engagement.
• Developed and executed marketing strategies that align with consumer trends and preferences, ensuring effective media placements and brand messaging.
• Utilized data-driven approaches to optimize marketing performance and maximize ROI across various channels.

 Handled the media duties for Think & Learn Pvt Ltd (BYJU'S)
 Worked on 3 keys product launches Disney Byju's, Byju's Classes and Byjus Epic
 Managed the ‘Process' audit of the client
 Worked on the key launches for Aditya Birla Real Estate (Birla Niyaara, Birla Navya & Birla Vanya)

 Handled the media duties for Zee Entertainment Enterprises Ltd
 Cinema Cluster (Zee Cinema, Zee Anmol Cinema, &Pictures, Zee Action, Zee Classic) Launched Zee Bollywood, Re-branded Zee Cinema)
 English Cluster (&PriveHD, &Flix, Zee Café) - - Launched &PriveHD, re-branded Zee Studio to &Flix
 Network/Corporate campaigns Worked on prestigious Subhash Chandra foundation campaigns and executed TRAI- MRP campaigns
 Managed Reliance Capital (SME Loans, Housing Finance)
 Daily communication with client regarding media plans and executions
 Monitoring competition: Trends, Industry analysis, communication, and marketing strategies.

 Worked on Beiersdorf India Ltd, entire product range of Nivea (Nivea Body Lotion, Crème, Women Whitening Sensitive Deo, Men Face wash, Men Deo)
 Liaising with clients to address their queries
 Evaluation and recommendation of key impact properties
 Monitoring competition: Trends, Industry analysis, communication, and marketing strategies
 Data mining and use of planning software's like TAM, MAP, RAM, IRS & TGI Keeping track of the current market trends in advertising and communicating it to the management
 Handled media planning & buying for multiple accounts like London Dairy Ice Cream, Sunny Edible Oil, Medimix Toilet Soap
 Worked on print innovation for Medimix. Built the awareness of the new packaging and re-branding

 Address inbound telephonic queries of the credit card customers and providing them with the correct solutions

 Provide solutions to queries of the walk-in customers of the organization
 Support the billing and other operational activities of the store

 Coordination between client, creative and production (Printing) team for the best result of the monthly magazine of Birla Sun Life Distribution (INVESTIME)
 Generated new business for the organization
 Major accounts worked on are Birla Sun Life distribution, Crompton Greaves, ICICI Lombard, Camlin Ltd