Prashansa Helaskar

BUSINESS DEVELOPMENT

• Developed and executed B2B sales strategies across USA, Europe, and MENA regions, driving consistent pipeline growth and new business acquisition across multiple industry verticals.
• Managed the complete sales lifecycle from prospecting, lead generation, and discovery calls to solution positioning, proposal development, commercial negotiations, and contract execution (SOW, NDA, MSA).
• Identified and pursued new business opportunities through market research, competitor analysis, customer segmentation, and account-based outreach strategies to expand market presence.
• Closed and contributed to enterprise deals across key clients including Coupa, Flexera, NetApp, Knotch, Databahn, Spreedly, StitchFix, Ordway, and others, supporting overall revenue growth.
• Consistently achieved annual revenue targets through structured pipeline management, accurate forecasting, and proactive deal closure.
• Collaborated with CXOs, delivery, recruitment, marketing, and technical teams to align go-to-market strategies and accelerate deal conversion cycles.
• Supported global hiring and delivery opportunities across North America, Europe, and LATAM by coordinating client requirements with internal teams.
• Leveraged CRM tools such as Salesforce, Pipedrive, ZoomInfo, and Snov.io to manage pipelines, track leads, improve conversion rates, and generate sales insights.
• Built repeatable outbound sales processes and account-based outreach strategies to improve engagement rates and shorten sales cycles.
• Led and mentored a remote sales team, driving coaching, performance management, and sales enablement initiatives to improve productivity and deal outcomes.

ACCOUNT MANAGEMENT

• Managed a portfolio of 10-11 strategic enterprise accounts across USA, Europe, and MENA, serving as the primary point of contact for client communications, escalations, and relationship management.
• Built and maintained strong relationships with C-level executives, VPs, and key stakeholders, strengthening long-term partnerships and driving account growth.
• Conducted regular Quarterly Business Reviews (QBRs), account reviews, and strategic discussions to identify opportunities, mitigate risks, and align on business goals.
• Drove account expansion through upselling and cross-selling initiatives, including expanding Coupa from DevOps and Cloud into Data Engineering services.
• Managed contract lifecycle activities including renewals, pricing negotiations, SLA governance, contract amendments, and commercial discussions.
• Collaborated with delivery, engineering, recruitment, and leadership teams to ensure smooth project execution and high client satisfaction.
• Proactively tracked account health, identified risks early, and implemented mitigation strategies to maintain strong retention and engagement levels.
• Managed billing, invoicing, collections, and financial governance across key accounts to ensure smooth revenue realization and compliance.
• Maintained detailed account plans, stakeholder maps, and engagement documentation to ensure continuity and visibility across all accounts.

• Drove revenue growth by developing and executing targeted sales strategies, building strong client relationships,
and delivering impactful market research solutions.
• Prospected and generated leads to identify potential clients for market research services.
• Developed and implemented sales strategies to achieve revenue targets and meet or exceed sales goals.
• Collaborated with the marketing team to develop and execute lead generation campaigns to support sales efforts.
• Built and maintained strong relationships with clients, providing excellent customer service.
• Conducted sales presentations to potential clients, highlighting the value and benefits of market research services.
• Kept up to date with industry trends and the competitive landscape, identifying opportunities for growth and
improvement.
• Maintained accurate and up-to-date sales records in the CRM system.

• Utilised Salesforce CRM to track account activities, monitor performance metrics, and generate actionable insights
for leadership.
• Partnered with business development teams to evaluate market trends, craft competitive proposals, and
implement cost-effective pricing strategies.
• Drove operational efficiencies through process improvements and adoption of financial management tools for
real-time reporting.
• Exceeded target performance by 150% as the only executive in the team.
• Awarded a Certificate of Excellence for outstanding project contribution in 2014.