PRASHANT KUMAR

Created impactful trend presentation with 60% conversion Introduced new product segments with highest PI ever. Improved full price sell-trough by 8% Introduced new vendors to improve overall product performance.

Introducing seasonal theme, Instrumental in transforming the brand product portfolio, innovation in product development with 3X growth in a year. Developed cost effective products, meeting the need of the market segment. Worked with factories & developed product in lesser SAM, meeting the pricepoints without compromising on the prodcut quality. Introduced Biker Collection in collaboration with Bajaj to create engagement & buzz in the market segment.

Re-launched Perform in SS-19, (giving it a whole new direction) took a lifestyle approach & infused active details, functional features in everyday workwear, keeping the DNA of the brand intact. Also developed aspirational active wear product line with advanced seamseal, bonding technology (Qualiance International, Manufactur ing partner)

With an approach to become a significant player in Suits & Blazer segment, we started from scratch, Identified new vendors (Fabric/Trim/interlining/lining etc..) Implemented New fit & Sizing strategy for Suits & Blazer. Drove the category through innovation, Introduced products such as, Reversible Blazer, Light weight (Anti Crush) Blazer, Self packageable Blazers, Machine washable blazer etc... Increased primary sales by 70% in AW-19 & by 103% in SS-19 Increased sales by 27% & Net Promoter Score by 50%.