Head - Content & Digital Communication
Elixir Designs
Total years of experience :12 years, 7 Months
Work Areas:
Internal Communication
Brand Communication
Corporate Communication
Space (Environmental) Branding
Advertising
Responsibilities:
• Project Management - Strategising, Planning, Team coordination, Execution
• Conceptualisation for Projects - Stakeholder Communication, Advertising, Marketing
• Copywriting - Print, Digital, and Social Media platforms
• Content Management - Research, Development, Writing, Editing, and Proofreading
• Key Account Management - Briefing, Liaising, Approvals, Delivery of Projects
• Social Media Marketing & Management - Audits, Strategising, Automation, Content Marketing
• Projects - Brochures, Newsletters, Mailers, Corporate Identity, Branding, ATL/BTL, etc.
• Distribution Management - Coordinating with printers, sub-agencies, freights, etc.
Worked for:
Asian Paints
Axis Bank
Covestro
Glenmark
Godrej Industries
Mahindra Group
Parle Agro
Rolls-Royce
Tata Chemicals Limited
Tata International Limited
Tata Power
Tata Projects
Welspun
Zydus
and a few more
Achievements and Awards:
• Started as a ‘Copywriter’ and promoted to ‘Senior Copywriter & Ideator’ within 8 months
• Grabbed second promotion in 2 years to be appointed as ‘Head - Content & Digital Communication’
• Trusted with team management and client management within the first year of work
• Interviewing senior leadership of different organisations for newsletters, brochures, reports, etc.
• ABCI Annual Awards 2015
o Gold Award for E-Zine
o Bronze Award for Road Safety Wallpaper campaign
• ABCI Annual Awards 2016
o Bronze Award for Web Communication Online Campaign
o Bronze Award for Safety Campaign
• Foxglove Awards 2016
o Gold Award for Ambient Branding project
o Bronze Award for Copywriting
Work Areas:
Corporate Sales (Marketing & Promotional Products)
Retail (Sales & Management)
Responsibilities:
Research & Development (Client Base), Cold Calling
Retail Operations of flagship store at Palladium Mall, Mumbai
Developing and maintaining client relations, business development
Procurement and appointment of suppliers, service providers
Handling orders, dispatches, documentation and resources
Research & development for the business
Clients served:
Coca Cola Ltd.
DBS Bank
ICICI Bank
Pernod Ricard
Hockey India League
and a few more..
Responsibilities:
• Look after the store and the stockroom and maintain the retail area
• Stock/Inventory management - Place, order and check the deliveries
• Look after the selling points, check and manage their maintenance
• Deal with wholesalers, suppliers and customers on daily basis
• Check, implement and follow the changes in the centralized retail system and make the necessary changes in the store
• Supervise the working personnel, train and guide
• Follow the health and safety procedures in the whole area
Responsibilities:
• Working on the till area and handling all the live transaction in card and cash payments
• Ensuring best customer service and helping customers with queries, problems and any other kind of help needed in and around site
• Working in the store and maintaining the store including stocking, stock ticking, merchandising and planogram maintenance
• Handling the troubleshooting and knowing all the site safety, site closure, site opening procedures
• Working with and assisting the manager in banking and accounts on a daily basis
• Working in shift patterns and following the shift procedures accordingly
M.Sc in Project Management (First class with Commendation). Northumbria University, School of the Built & Natural Environment, Newcastle upon Tyne, U.K. Modules studied: Project Management (Process and People); Resource Management (Human and Financial); Decision Making, Risk and Value Management; Change Management; Partnership and Collaborative Working; Project Sustainability. Project undertaken: Project based Change Management and the attempt of Competency Bridging - The Downsizing case of an Indian Bank. Skills developed: Planning, managing and executing a project, Dealing with Human and Financial resource of a company, Identification of Risk and Analysis, Implementation of Organisational Change Strategies and Sustaining the Projects. Communication and Business Communication. Regular group working and team exercises have improved my ability to adapt and build effective team working relationships.
2005-2009: B.Eng in Electronics and Telecommunication Engineering (First Class) Shivaji University, Kolhapur, Maharashtra, India. Project undertaken: Electronic Communication Interface between Blind and Deaf Theme: This project was based on the fact that establishing communication between a blind and a deaf person is very difficult. It consisted of 2 interfaces: one for a blind person and another for a deaf person. The blind person had a Braille keyboard through which he/she could enter his words. These would then be converted into digital words and displayed on the screen given for the deaf person. Deaf person could in return type the response which was converted into sound which the blind person could hear directly.
First Class with Distinction
First Class with Distinction