Executive - Sales
Sterling Wilson Middle East WLL
Total years of experience :16 years, 10 Months
Planning the Product Matrix and Product Lifecycle, designing the Marketing Mix for the Retail market to increase and establish foot-print in the existing cluttered market
Managing and identifying affiliates and channel partners and industry verticals to explore and increase business penetration, branding and lead generation
Market intelligence and competitor study to formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability
Key Account Management and New Business Development by leveraging existing business relations and experiences
Target / goal setting and achievement strategy formulation and presentation on monthly basis to Sr. Management
Ensure timely delivery commitment, co-ordination with production team to ensure minimal lead time
Monitor team / dealer performances, arrange regular training sessions to keep them abreast
with changes in product and technology
Ensure smooth handover of customer relationships to project and service team, Support service team in resolution of service related escalations and payment realizations
Partner with various key manufacturing industry players so as to cater to the power generation needs
Meeting consultants and industry mentors for future customer requirement scoping and future projects forecasting
Manage key accounts and portfolio of corporate customers from Infrastructure / Construction Industry and map the product portfolio of bank with the customers banking needs
Maintain healthy relations with corporate and identify opportunities to partner and facilitate their day-to-day banking requirements
Ensure and maintain a balanced loan book size and ensure minimal delinquencies
Partner with various key manufacturing industry players so as to cater to the business needs of the corporate through eased financial products of bank
Educate customers on the new developments and products developed by Bank and channelize their feedback ensuring customer need identification
Market intelligence and competitor study to formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability
Organize and participate in events and exhibition and create user engagement opportunities
Lead to launch new products/services in the market including preparing the sales pitch, presentations, go to market strategy, pilot testing and implementation
Responsible for new account development initiatives involving understanding the clients requirements, proposing services to the clients and building relationship with the organization
Conduct primary and secondary research and identify new markets and industries which could be catered with the existing or related diversification of product portfolio
Preparing, implementing and monitoring the Marketing and Strategic Plan
Identify effective pricing strategies based on market demand and supply, stock handling and sales forecasting, educate customers on service quality issues
Design a strong vendor management system and ensure a strong and lean supply chain
Design interactive marketing communication tools to increase market reach and penetration through online, trade-shows and exhibitions
Spearheaded efforts across handling a team of 10 associates as accountable for Monitoring ATM’s of State Bank Of India, Corporation Bank and HDFC. Responsible for Gathering problem information, preparing various daily, weekly and monthly reports Documenting, verifying, and making appropriate corrections to the incident record and customer profile. Provided incident feedback about supplier commitments missed, process improvements and case documentation for rediscovery plus provided technical support to field engineers.
Internship: DAHBASHI ENGINEERING, Dubai Duration: Jan’07-Mar’07 Spearheaded efforts across Monitoring Inventory management and Warehousing software and reordering of parts plus handling Customer and supplier issues & Worked in tandem with immediate managers in developing and maintaining client relations Professional Projects Handled: 1)New Product Development: Led a team of 4 through a well organized and systematic process of identifying the opportunity areas by scanning through all the possible domains and came up with an ideal product concept suiting the needs and requirements of the target market after comparing it against potential rival products 2) SERVQUAL GAP Assessment for Services: A project to identify the factors leading to gaps in the customer-service provider relations & compare the services in US against the dimensions of Services Marketing using the SERVQUAL (Service Quality) gap theory and suggesting service recovery strategies to improve the customer-service provider relation on a long term basis
BE Instrumentation & Control