Deputy General Manager Marketing
TV Today Network Ltd
Total years of experience :16 years, 11 Months
Handling of Marketing Plan, brand campaigns, Media planning, budgets, brand strategy, B2B/ Trade Marketing, promotions and alliances for TV, Print & Radio brands of the India Today Group (Aaj Tak, India Today Television, India Today Magazine, Tez News, Dilli Aaj Tak, Oye! 104.8 FM)
Implemented industry best initiatives in marketing to ensure consistent leadership of No. 1 Brands
Effective implementation of 360 degree marketing campaigns for India Today Group events - India Today Conclave, Agenda Aaj Tak, Salaam Cricket, India Today Mind Rocks, Sahitya Aaj Tak, Safaigiri.
Ensured growth in revenues/ ticket sales of large format events and group properties.
Successfully controlled costs with effective media planning, consumer and B2B/ Trade promotions across media (OOH, Print, TV, Radio, activations, Digital/ Social Media)
Leveraged on key partnerships with Bollywood Film producers, Music labels, media brands.
Executed brand re-launch for India Today TV, Tez News, India Today Magazine.
Ensured regular and sustained PR Coverage of Group Events, shows, interviews, special coverage.
Job Profile & Responsibilities:
* Leading the Marketing & Research team and responsible for developing total marketing plan &
annual budgets in-line with the brand positioning and objectives.
* Responsible for framing and implementation of business plan for re-launching and rebranding of
the channel
* Formulation and execution of Events and activations for third party brands including FMCG
brands with focus on generating revenue
Plan and execute the Marketing Strategy with focus on increasing efficiencies and to ensure
growth in revenues from Trade (DTH, MSO’s, Retail etc).
* Plan and execute promotions for partner channels with focus to increase reach, market share
and ratings of the channels.
* Liaise with partner channels to plan and execute focused marketing activities across distribution
platforms of MSO’s/ Key accounts, Retail & Mass Market, DTH, CAS, Hotels and Commercial
The ESSAR group’s foray into publishing that publishes Indian editions of London based mag Time Out)
• Responsible for the complete Marketing and Brand function of Time Out Delhi magazine
• In charge of successful launch of Time Out Delhi and establishing continuous brand salience.
• Support function for enabling growth in Subscriptions, Distribution and Advertising revenue
• Revenue generation through sponsorship of Time Out events, activations, custom properties etc.
• Created event concepts for sponsorship opportunities with liquor companies like SAB Miller, Beam Global, Pernod Ricard, Bacardi etc.
Responsible for consumer promotions and for brand marketing to B2B audience.
* Identify and create opportunities for Contests and interactivity solutions for increasing viewer
engagement and to create stickiness to the channel
* Responsible for driving Press Releases, Media Communication
* One point contact for sales support for all internal communication of activities, giving
advertising solutions, brand and media presentations.
* Developed unique branding solutions beyond the regular FCT for advertisers
Home Loans & Asset Products
Job Profile & Responsibilities
Direct sales/ Business Development of Home Loans to HNI’s and other retail Clients.
Corporate Sales, Presentations, Cross selling of other banking products to HSBC clients
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