Preetam Dhanadhya

Responsibilities-

a. Trade Marketing


 To Strategize entire Marketing & Launch plans for New Brands & NPD which includes Assortment selection, Product Pricing & Value Chain Creation, Product & Label Design and Municipality Approval’s, Volume Forecast, 360 Marketing plans including ATL & BTL activations
 Responsible for Budgeting of Trade Spend, Spend Management and KPI setting for entire Mezzan UAE the activities include Promo Calendar Creation, Visibility Spend Management, POS budgeting, Trade Fair Budgeting, Social Media Budgeting etc.
 Responsible for Vendor Management for all activities related to POSM, In Store Activations and Promotions, OP Activations etc. for Mezzan UAE
 Represented the company for Trade Exhibitions like in Gulf Food, Yummex, Tutto Food Italy and Alimentaria Spain and supervised the activities like Spend Budgeting, Vendor Management, Manpower and Stock planning etc.


b. Consumer Insights & Category Management


 Analyse & Prepare Category Reviews with detailed report on Category Shares & Pointers, Retail Inputs, Tracking Competition on Market Share, Market Execution & New Launches and SOS across categories - through AC Nielsen & Euro Monitor data and In House Retail Surveys.
 Initiate Market Research for New Line extension ideas for KITCO Brand - e.g. Pallet Snack Launch
 Initiate and Consolidate Market Research studies to understand and identify Market Trends, Retailer Requirements and Competitor Activities and develop New Consumer Promotions on findings and analysis.
 Scan Data / EPOS Data Analysis -Sell out data analysis for across categories for New and Existing Business for Carrefour, Lulu & Spinney’s
 Prepare Pre & Post Brand Reviews, Account Reviews etc.

c. New Business & Trade Development

 Identify and scrutinize potential Principal Brand Owners to create new Business Opportunities and act as a liaison between Mezzan UAE and the Principle Brand Owners to create successful business arrangements.
 Formulation of Contract’s, Spend Budget and Volume Forecast, Creation of Marketing and Trade Marketing strategies for New Brand acquisitions.
 Responsible for Distributor & Market Management for Exports Business for GCC, Europe, China and North Africa region for KITCO and Khazan
 Strategize plans for new trade development & consumer engagements.

Responsibilities-

a. Business Planning & Data Analysis-
 Formulation of Annual Budget for division based on various data analysis and inputs.
 Actively participate in various Goal Alignment & Brand planning meeting’s & Reviews on branding, promotional & pricing strategies.
 Performing Sales analysis for Business growth, Category growth, Market trends & Brand Performance and Sales achievement.
 Scan Data Analysis - Performing sell out data analysis for Carrefour, Lulu & Spinneys across categories.

b. Marketing & Promotional Planning -
 Identifying market trends, retailers’ activities and / or actions of competition through frequent visit to market and communication with retailers, area managers and supervisor.
 Responsible for planning and timely communication information to consumers and conduct strategy meetings (Marketing Plan, New launches, promotions etc).
 Ensures that merchandising guidelines of the brand in the market are correctly implemented and up to date( MSL & POSM & Implementation of CATMAN & tracking Speed to Market)
 Monitor Competitor activities with detailed report on RSP, Market Execution & New Launches & Tracking of Market Share across categories - through AC Nielsen data

c. Marketing Budgets & Spend Analysis-
 Ensure optimum use of assigned marketing budgets through Trade Spend optimization & ROI calculation after every activation and promotions.

Responsibilities-

a. Business Development & Sales Enhancement-
 Budgeting the annual sales targets and ensure the achievement of the same through aggressive sales strategies in a highly competitive market.
b. Key Account Management-
 Developing, Negotiating and Executing optimal TOT (Terms of Trade) for various Marketing & Distribution channels
c. Branding & Sales Promotions-
 Effective planning & Implementation of Sales promotions through various ATL & BTL Activities & Product Launch & Product placement.
d. Channel Management & Expansion-
 Identifying and appointing Super Stockist and distributors, establishing strategic alliances /tie-ups with suitable channel partners.
e. Team Management-
 Leading, training and motivating teams ensuring their career development, leading to positive contribution to the performance of the company.

Responsibilities-
 Responsible for Marketing of Products through direct Marketing channels like Retailers, Distributors, Promotions & Exhibitions
 Developing, Negotiating and executing optimal TOT (Terms of Trade) for various Marketing & Distribution channels.
 Responsible for ATL & BTL activities for Product Promotions & Sales Enhancement.
 Tracking New Product Launch progress and reporting details to General Manager.
 Responsible for Sales Forecasting, Stock Planning & Logistics.
 Responsible for Allocation of Sales Targets to the different territories
 Responsible for Receivables Management i.e Collections, Issuing of Credit Notes etc
 Responsible for People Management activities Training, Coordination and Motivation of Sales Coordinator & Sales Executive’s.
 Experience of working on SAP-SD Module

Organization: Mahindra Logistics (International Business) Mumbai
Duration: June 08- Aug 08
Designation: BDE (Trainee)
Title: "Business Development and Generation of Leads for Sales"
Description: ✓ Collection of Primary & Secondary data.
✓ Identifying the Prospects.
✓ Cold Calling to the Prospects & Sending Presentations to the Prospects.
✓ Performed Follow up activities (email, telephone) for Identifying Leads.
✓ Identification & Generation of HOT Leads.
✓ Generation of RFQ's.
✓ Conversion of HOT Leads into Sales.
B.E (ELECTRONICS)

Title: "Boiler Optimisation Using TDS Control"
Description: "Boiler optimisation by using IC 89C51 for controlling Totally Dissolved Solids (TDS) in water by using various valves and sensors"
Technical Skill Sets

Operating System: Windows XP, Vista
SDLC Models: AGILE, SCRUM, RUP,
Tools & Methodologies: Spiral, Waterfall, Iterative
Programming Languages: C, C++
Applications: SAP, MS Office
Extra-Curriculum