PREETAM SAIKIA

Key Result Areas:
 Formulating operational plan which included incorporating goals and objectives that work towards the strategic direction of the organization
 Working on B2B Sales; managing curriculum curation for Manipal University, DY Patil University, JECRC University, Delhi Skill and Entrepreneurship University, SENTWIN,
 Engaging in Government sales; working on Skill Development with Assam, Telangana and Karnataka Government
 Framing business plans and budgets for growth areas, manage and revise annual business plans and budgets
 Leading brand repositioning and strategic marketing initiatives, driving consumer awareness and brand equity.
 Drove business growth, expanding market share and profitability through innovation.
 Managing a high-performing team of 130 associates across four locations.
 Securing new business opportunities, enhancing revenue and brand reach.
 Creating collaborative strategies for brands like Greenlab Diamonds, Rosa Amoris, Gauri Khan, Masaba Gupta, Tira Beauty, Lakme, Pantone, and others across jewelry, fashion, interiors, and beauty sectors.

Highlights:
 Achieved 43% CAGR growth for thedesignersclass.com since 2022.
 Launched high-impact courses with Masaba Gupta, Abu Jani & Sandeep Khosla, Gauri Khan, Mickey Contractor, and others, boosting engagement.
 Improved ROI by 40% with targeted performance marketing.
 Achieved a 10x increase in social media followers, enhancing brand visibility.

Launched two new magazine titles (Design Today and Travel Plus), expanding the lifestyle media portfolio and creating new revenue streams.

Negotiated major sponsorships (e.g., Hyundai Motors for World Cup promotions and national events), delivering significant brand exposure and additional advertising revenue.

Managed high-profile events (India Today Conclave) and VIP stakeholder relationships, strengthening brand reputation and generating extensive media coverage.

Built PepsiCo’s distribution network across Northeast India from the ground up, expanding market reach by 60%+ in previously untapped territories.

Drove strong market penetration through localized campaigns (e.g., “Mera Number Kab Aayega”, “Dil Maange More”) that boosted consumer engagement and brand loyalty across the region.

Established a new bottling plant in Guwahati and integrated it with existing operations, expanding production capacity and improving supply chain efficiency.

Led multi-state sales teams and training programs, consistently exceeding regional sales targets through strategic territory development and channel management.