Preeti Phalke

• Independent creative consultancy specialising in content strategy, brand storytelling, and
digital content for radio, TV, and digital platforms.
• Delivering end-to-end creative solutions for clients across broadcast, lifestyle, and
entertainment verticals.

• Led digital transformation and monetisation of Fun Asia Networks media assets, building a
scalable, revenue-generating social media platform tailored for radio brands.
• Spearheaded content, operations, and monetisation strategy across social platforms, driving
audience growth and brand visibility across all Fun Asia radio stations.
• Conceptualised and executed the multi-platform Style Icon IP — a content ecosystem for
creator acquisition and development in the lifestyle vertical, delivering measurable uplift in
brand recall and digital engagement.
• Managed creator partnerships, streamlined production workflows, and implemented
performance analytics to optimise content output and ROI.

● Directed content strategy and execution, optimizing programming to enhance radio presence, increase market share, and boost audience engagement across multiple platforms.
● Launched the first AI-driven radio show, positioning the station as an industry innovator and redefining audience experiences to strengthen brand visibility.
● Drove a 20k+ increase in social media followers within 6 months through strategic content planning, brand marketing, and audience-focused content creation.
● Developed and implemented revenue-generating campaigns for high-profile clients like Britannia, Skechers, and Danube, while overseeing the creation of successful IPs such as Terminal, Mirchi recharge for school, and Mirchi Neon Run.

• Directed end-to-end content strategy and programming for 102.4 Mirchi Dubai, optimising the
stations on-air presence, social media channels, and digital platforms to grow market share.
• Launched the regions first AI-driven radio show, successfully integrating artificial intelligence
into core broadcast operations — positioning the station as a regional industry innovator.
• Grew station social media following by 20, 000+ in 6 months through strategic content
planning, platform-specific formats, and audience-focused campaigns.
• Developed and delivered revenue-generating branded content campaigns for Britannia,
Skechers, and Danube.
• Created and produced successful content IPs: Terminal, Mirchi Jam, and Mirchi Neon Run,
driving both listener engagement and advertiser revenue.
• Led Mirchi Jam Junior (S1 & S2): orchestrated multi-sponsor brand integration — Voice of
Britannia (S1) and Coolest Performer Award by Igloo (S2) — ensuring sponsor visibility
exceeded competitors through innovative on-air and live activation design.

Under this role I am responsible for curating content for the Mirchi Plus worldwide.

My role entails working with a team 23 talented individuals reporting into me comprising of Producers, Writers and Audio Designers.

I am responsible for generating 1000+ hours of original content for the App.

• Led the strategy, development, and launch of audio content for the Mirchi Plus app — spanning
10 languages — from concept through market release.
• Drove 500, 000+ downloads in the first month of launch; scaled the platform to 4.6 million
users within nine months.
• Secured and produced premium celebrity content with Nawazuddin Siddiqui, Neena Gupta, and
Gopal Datt, enhancing platform prestige and subscriber growth.
• Coordinated between product, marketing, and content teams to deliver innovative features
and audience-first programming.
• Award-winning shows produced: 1000 Crore Ki Laash (Nawazuddin Siddiqui), Aakhri Rishta
(Neena Gupta), 196 Phere (Gopal Datt) — all Golden Mikes winners.
• Conceptualised Udd Ke Jayega Kya! (2020): a two-week cross-platform campaign in
partnership with the traffic department, using Wings as a positive reinforcement message for
road safety during Traffic Week.

• Associate creative writer with (Colors TV) — one of Indias highest
rated comedy formats, redefining Indian television comedy.
• Show Director and Creative Director for Desh Da Swad S1 (Zee News) — a food travel show,
managing production across 14 cities.
• Provided strategic content consultancy for Endemol India on Indias Best Dramebaaz and for
Alt Balaji on MTV Love School.
• Wrote three seasons of Har Ghar Kuch Kehta Hai — an advertiser-funded programme that won
Gold and Silver at Goafest

• Maintained the number-one listener position in market, driving consistent growth in non-FCT
(solutions) revenue through programming innovation.
• Secured and expanded key advertiser partnerships; pioneered branded content formats
including Indori Shaadi Mein Mirchi Deewana (2003) and the Airtel Mirchi Campus Buzz (2002-
2005).