Marketing Manager
ALFOAH
Total des années d'expérience :17 years, 0 Mois
1) Marketing Manager
( Al Foah Date Palm Sector Development Company, Abu Dhabi)
• Working with Creative Advertisement agencies for developing BTL and ATL activities.
• Managing the Social Media Activities for the Corporate and Retail brands.
• Working in close co-ordination with the Local Distributor for achieving all the objectives with regards to the Annual Sales Targets, In-store activities; New Listings of products, Merchandising Plano gram Implementation.
• Acting as a liaison between the export Markets to design and implement Innovative Point of Sale materials to promote the business for dates products.
• Plan and Manage the Yearly Exhibitions.
• Work closely with Retail Audit companies to constantly monitor key business parameter dynamics
• Plan, Execute and Monitor the Marketing budgets.
• Achievements: -
1) Launched a new retail brand “Date Crown” in the UAE market in 2009 with an aggressive
ATL and BTL campaign (lamp posts branding, bus branding, In-Store POSM, Floor Displays, Sampling drives, Road Shows).
2) Undertook a comprehensive Retail packaging redesign project for the brand “Date Crown” in 2013 as part of the annual brand management objectives.
3) Developed Innovative Point of Sale Material for the Indian Market for the launch of the Retail brand for India. Responsible for conceptualizing & design execution of all BTL POSM for the marketing activities of the company.
4) Actively Involved in Website development and Upgrading of Corporate and Brand websites and social media marketing initiatives.
5) Plan and Managed the Yearly Exhibitions participation in prestigious exhibitions like Gulf Food, Liwa Dates Festival, SIAL Paris, ANUGA.
• Worked closely with Central Marketing Office in Hamburg, Germany for planning ATL/BTL activities across key geographic locations in the GCC to ensure product awareness and off-take in the respective markets.
• Managing the Local Distributor with respect to achieving the Annual Sales Targets, Implementation of the In-Store activities, Merchandising Plano grams Implementation
• Consistently keeping an eye on trade marketing / brand operations; identifying the loopholes and suggesting corrective measures as necessary.
• Created, implemented and analyzed consumer promotion strategies, events & sponsorships by agreed timelines. Monitored as well the effectiveness of product demonstration.
• Reviewed, analyzed market trends, competitor information, pricing, recommending counter strategies to retain existing business and develop new market strategies.
• Led and directed team of marketing representatives and executives.
• Conducted several event management programs for increasing brand awareness via target consumers and undergone various in-house training programs for marketing excellence.
• Achievements:-
1) Conducted and supervised a dedicated Event Sponsorship program for Davidoff cigarettes in Beirut, Lebanon which was part of the global promotional vehicle for Davidoff.
2) The sales of Davidoff cigarettes in UAE grew by more than 30% every year due to the professional distributor management and proper planning and implementation of Marketing activities (Both ATL & BTL).
3) Developed an exclusive brochure for the HoReCa segment containing Innovative Display units, light boxes and other BTL tools for promoting the Davidoff brand in the Night Clubs and high end restaurants & bars in UAE.
2)Trade Marketing Manager (ALTADIS, UAE)
• Managing the Local Distributor with respect to achieving the Annual Sales Targets, Implementation of the In-Store activities, Merchandising Plano grams Implementation
• Created, implemented and analyzed consumer promotion strategies, events & sponsorships for key brands Gitanes & Gauloises by agreed timelines. Monitored as well the effectiveness of product demonstration.
• Reviewed, analyzed market trends, competitor information, pricing, recommending counter strategies to retain existing business and develop new market strategies.
• Managed a team of Trade Marketing representatives all across UAE & Oman.
• Conducted several event management programs for increasing brand awareness via target consumers and undergone various in-house training programs for marketing excellence.
• Negotiating Tobacco Rental Contracts with the major Key Account Chains in the UAE.
• Frequent Sales training sessions conducted for the Distributor Sales Force to enhance their productivity and efficiency in the market.
• Achievements:-
1) Ensured an annual sales growth for the key brands (Gitanes & Gauloises) of 15 - 20 % every year from 2003 to 2007.
2) Was able to design and implement innovative In-store Merchandising Units (Pack Dispensers and Gondola End Units) throughout UAE.
3) Designed and implemented Reporting formats along with the distributor to help in analysing the overall business.
4) Designed special Incentive schemes for Distributor sales staff based on the volume target which was a very effective motivational tool for the distributor sales team in achieving the aggressive sales targets.
•Managed a team of four distributor representatives.
•Responsible for implementation of all Trade marketing activities in the areas of Sharjah &
Dubai.
•Had specific KRAs based on Sales, In-store Presence (displays), In-store Activities (Promotions).
•Negotiating In-store rentals for obtaining exclusivity for John Players Gold Leaf cigarettes.
•Maintain and present regular Market Intelligence reports to the management with regards to Competition activities.
•Conduct Sampling Activities of John Players Gold leaf cigarettes in Labour Camps, Restaurants, Cafeterias visited by smokers from the Sub Continent.
•Responsible for implementation and maintenance of Merchandising Plano grams in all the Retail Channels.
•Achievements:-
•Implemented several Event management programs for increasing brand awareness via target consumers and undergone various in-house training programs for marketing excellence.
•Implemented and analyzed consumer promotion strategies, events & sponsorships by agreed timelines. Monitored as well the effectiveness of product demonstration.
•Conducted various Direct Marketing programs to promote BAT brands in places like Sharjah.
•Developed a strategic Retail Classification System, Retail Media Concept tools for Promoting British American Tobacco brands in different retail outlets.
•Negotiated Exclusive Display Agreement with Emarat Convenience Stores for BAT brands all across the UAE.
•Managed, developed and handled key accounts in Muscat & Sohar.
•Monitored and managed customer profitability and managed the same customer wise.
•Maintained excellent client relationship, followed up regularly on accounts, provided feedback to principal on product performance and helped clients get maximum benefit from range.
•Developed relations with key accounts and strengthened goodwill in assigned key accounts.
•Retained existing customers and aimed for new opportunities of business growth.
•Identified new prospects for wider distribution and market share.
•Participated in In-store sales promotional activities for P&G Health & Beauty Care Segment.
•Achievements:-
1)Underwent the P&G Management Trainee Program with specific focus on Selling Techniques, Negotiating Techniques, Objection Handling Techniques, and Team Building Exercises.
2)Implemented Specific In-store Display drives for the Health & Beauty Care Segments in all the C class stores across Sohar.
3)Negotiated Trade deals with all the major Wholesalers cum Retailers for the entire P&G range based on the annual off-take.