Programs Marketing Specialist
Microsoft
Total des années d'expérience :6 years, 4 Mois
Programs Marketing Specialist.
Managed a marketing budget of $7M and contributed to Microsoft’s OEM channel business ($30 M approx.) with primary focus on Windows, Office, Server and Windows Devices in the Gulf region.
•Launched 5+ sales and marketing programs for Microsoft OEM Channel partners that increased our divisions reach to 500+ partners across gulf.
•Drove and monitored utilization of Channel Incentive programs ($2.5 M approx.) including sales analysis of Microsoft distributors and resellers across gulf.
•Organized marketing events for the launch of Windows 10, Office 2016, Electronic Software Delivery across gulf for over 300+ Microsoft OEM Channel partners.
•Managed 10+ training events with over 50 key channel partners with 90% attendance and 95% satisfaction.
•Conducted Anti-Piracy (AP) Prevention activities ($100 K approx.) and launched ‘Clean Dealer Program’ (162 partners), “Say No to Piracy - it’s simply not worth the risk” awareness campaign that contributed to the reduction of piracy in the gulf region. Received recognition award by Microsoft HQ in 2015.
•Received best practice award from MEA for creating OEM Marketing Playbook that was adapted by several other subsidiaries across the world.
Diversity Team Charity Fundraiser (Nepal, 2016 and Morocco, 2015). Planned charity events and successfully raised AED 60, 000+ in support of Maiti Nepal (anti-human trafficking) and Education for All (access to education for girls).
Unified Marketing Controller
Assisting the Marketing Manager in implementing above the line (ATL) and below the line (BTL) marketing activities of the company ensuring regular contact with the PR and advertising agencies and business groups for the accurate execution of various marketing requirements.
Responsible for strengthening the understanding and awareness of the brand among consumers, employees and other stakeholders of the company through website management, social media and production & distribution of the quarterly company newsletter.
Responsible for accurate and on-time processing of assigned activities (i.e. local purchase order, consolidation of invoices, tracking of marketing expenses etc) and updating the marketing manager for any deviation and issues raised by the suppliers.
Assisting in organizing corporate events; coordinating with the guests, clients, suppliers and internal department to ensure the success of the program.
Responsible for tracking and analyzing competitors' marketing activities (i.e. advertising strategies, frequencies, choice of publication, approximate spends, etc.) and develop counter-strategy for the company.
Managing the company website's content and Facebook page; ensuring its compliance to the marketing and branding guidelines of the company.
Ensuring smooth partnership with internal departments, suppliers, and clients for the fulfillment of the assigned responsibility.
Being a teaching assistant for a marketing and an ethics professor my duties included planning learning activities with Lecturer, assisting with the development of support materials and helping with the assessment of students’ progress.
HULT International Business school is ranked 17th best full time MBA program in the world according to Bloomberg Business (http://www.hult.edu/en/about-us/rankings-and-accreditation/). It provided me with the opportunity of studying in Dubai, Boston and San Francisco. Achievements accomplished at HULT 2017: •Graduation with Distinction •Dean’s Award for Academic Achievement •Winner of HULT Business Challenge for launching a community platform that inspire and support women over 50. •President of Women in Business Club •Elected President of MBA Cohort •Participant of Capgemini Millennials Disrupt Hackathon, San Francisco, 2017 •Solutions Marketing project with Dimension Data, Boston, 2017 •Participant of HULT Prize 2017 Challenge - (Reawakening Human Potential by building sustainable, scalable start-up enterprises that will restore the rights and dignity of 10 million people by 2022) Dubai, 2017
Overall GPA: 3.40 Marketing GPA: 3.66 Awarded certificate for Dean's List; Spring 2009; GPA 3.66; Spring 2010; GPA: 3.52 and Spring 2011; GPA 3.74
