Prerna Munjal

LUXOTTICA GROUP New Delhi, India
Brand Manager, Luxury Brands Dec '12 to present

Managing the brand positioning & distribution in India for eyewear category (sunglasses + optical frames) of 18 Luxury Brands including Burberry, Bulgari, Prada, Dolce& Gabbana, Versace, Armani, Chanel, Tiffany & Ralph Lauren, targeting improved brand experience & sales growth across optical and departmental channels. (www.luxottica.com)

• Managing an annual sales target of 150, 000 units of eyewear & USD 20 million in revenue, across all luxury brands and a marketing budget of USD 600, 000 for luxury portfolio.
• Developing visual merchandising guidelines for 300 stores across India, to improve retail formats and enhance luxury brand experience across all trade channels.
• Distribution Management and product/assortment planning for portfolio of 18 luxury brands across six retail channels.
• Developing and facilitating training modules on luxury, focusing on luxury experience & brand immersions, for both internal sales staff and external business partners.
• Conducting corporate events and buying conclaves every quarter, with in-depth exposure to seasonal launches of eyewear category of the fashion houses, through trainings & brand presentations around the latest runway themes.
• Project lead for Lux Prime, an ambassador door program targeting towards increasing productivity per store for the top luxury brands. The program aims at increasing top line growth of upto 60% with 100 premium stores across the country.

LUXOTTICA GROUP Milan, Italy
Assistant Brand Manager, Vogue Eyewear June '12 to Dec '12

Part of the Global Brand Management team for Vogue Eyewear, a fast fashion global eyewear brand. Responsible for the commercial operations of the brand across both mature and emerging markets, roll-out of seasonal brand activities and consumer activation projects. (www.vogue-eyewear.com)

• Monitored the global outlook for the brand, with a target of 3 million units annually and revenue of USD 300 million, in liaison with country brand managers for Vogue eyewear, through monthly brand review meetings and corporate brand presentation to the top leadership.
• Led the budget exercise for Vogue Eyewear's annual marketing budget of USD 17 million, for both mature and emerging countries based on review of annual marketing plans for the year 2013.
• Assisted in global brand ambassador campaigns with Jude Law & Eva Mendes on activities involving effective consumer activation, PR launches & comprehensive trade engagement.
• Brand representative for Vogue Eyewear during 'Luxottica Days', Cernobbio (annual buying event for global trade partners), presenting the brand essence and core brand values to over 250 global customers.

MAERSK LINE New Delhi, India
Key Account Manager, Sales & Marketing, North India July '08 to Mar '11

Managed supply chain solutions for global accounts such as IKEA, Walmart, GAP & Honda at Maersk Line (A.P.Moller Maersk Group), the largest container shipping company in the world, leading to enhanced revenue generation and customer profitability. (www.maersk.com)

➢ Recipient of the Highest Performer Award in National campaign on Sales Boost
➢ Featured amongst Top 5% nationally, in New Client Acquisition and Revenue Growth

• Consistently outperformed an annual sales volume target of 6000 containers from 2008-2010 and profit target of USD 11, 00, 000, resulting in increased budgeted revenue of USD 6, 00, 000.
• Represented the North India Commercial Leadership Team for decisions pertaining to Inventory & Network management, and customer portfolio selection.
• Designed pricing strategy to improve Customer Profitability via usage of CRM tools (Siebel based tool called Insight), thereby improving the top line growth; the average gross margin on each shipment was increased by USD 200, USD 4 million for the location.
• Managed the post-sales Customer Service Process, through liaison with multi-functional and cross border service teams, resulting in increased performance for North India compared to global and national survey results.
• Completed Market Entry Feasibility analysis for Mundra & Kandla Port and three inland container ports around NCR, thereby gaining access to these new markets, resulting in increasing the market share for Maersk Line from 15% to 18% in the NCR region.
LEADERSHIP EXPERIENCE

DRVOTOKARIJA Dakovo, Croatia
Project Coordinator, Exports Apr '08 to July '08
Improved the export potential within European Union for market of assembled wood products by negotiating new partnerships with suppliers of raw materials, thereby impacting cost saving of USD 100 on every import shipment of raw materials.

AIESEC Chandigarh, India
Vice President, Exchange Management Feb '05 to Jan '08

Responsible for promoting global collaboration and providing a platform to develop youth potential at AIESEC, the world's largest youth organization that develops leadership capabilities through its global exchange and internship programmes. (www.aiesec.org)
➢ Achieved AIESEC Best Performance Award in Exchange Management & Expansions across 15 regional offices in 2007/2008.
• Led a team of 10 members and 50 foreign nationals for three consecutive years while managing the Strategy & Business Development for the Global Internship Program, for both profit and non-profit organizations.
• Acted as Project Leader for various International Internships Projects around the issues of Education, Child Rights & Entrepreneurship.
• Chaired conferences to establish strategic business partnerships with AIESEC Poland and AIESEC Turkey to increase business opportunities between India and the partnering countries, thereby driving 100% growth in exchange performance for the region.
• Designed an Expansion Strategy into two new cities, which involved study of market size, recruitment potential and industry attractiveness, thereby increasing AIESEC presence in three new universities across North India.

INTERNSHIPS

CONFEDERATION OF INDIAN INDUSTRY (CII) New Delhi, India
Intern, Technology & IPR Division May '06 to June '06
Consolidated the Biotechnology Directory of India by acquiring data from 500 pharmaceutical / biotech companies in India through surveys & cold-calling. Designed surveys for collection of data and consolidated survey results in the form of CII Biotechnology Directory.

PROJECTS
• Consulted Ingrain Technologies on the government schemes and policies in the Indian agricultural industry, focusing primarily on the budgetary policies around fertilizers, land schemes and mechanical equipment.