Product Marketing (Video and Sound)
SONY Middle East & Africa FZE
Total years of experience :11 years, 9 Months
Managing Home Audio VIdeo and Sound category for GCC countries (Qatar, Kuwait, Bahrain, Oman, Yemen) and Levant region (Lebanon, Jordan, Iraq).
Monitoring Sales in the region distributor wise.
Deciding on Promotions and sales offers based on seasonality.
Processing Debit/ Credit Notes.
Monthly Seihan meetings in the above regions with distributors.
Market Visits to check Ranging, implement Offers and proper display of products.
• Marketing Functions
o Responsible for Annual budgeting, product selection and Ad-Promotion budget
o Meetings with distributors in UAE and GCC for Forecasting and Promotion planning
o Planning effective sales via Consumer Campaigns and regional festivals (DSF, Gitex and DSS)
o Implementing Tactical Pricing strategies based on individual market variations such as consumer preferences and placement versus competition
o Product Life Cycle management. Planning and implementing effective Product Launch across Channels
o Managing orders, shipment plans and ATL/BTL material for Jumbo
o Competitor Analysis of Product Range, Pricing, Promotions and Market Share
o Preparing marketing calendars for the year
o Swotting commercial documents, calculating and monitoring ROI
o Sanctioning funds for market activities such as promotions, stock compensation and discounts
o Maximizing Marginal Profit at category level to urge prompt management decisions
• Supply chain Management + Seihan
o Ensuring efficient flow of purchase and sales in view of lead-time and custom clearance
o Demand Estimation and procurement of products from factory on weekly basis
o Maintaining healthy inventory (Daily Sales Level)
o Monitoring weekly demand input from distributors
o Analyzing demand trend and reviewing sell in/sell out to enhance forecast accuracy and planning
o Product Life Cycle management - providing information on EOL and new models to distributors for smooth transition process
o Internal meetings with Area Sales team for future sales forecast based on sell out data of the company
o Attending monthly Seihan meetings with distributors and sharing weekly incoming of products. (UAE and GCC countries)
o Managing orders and shipment processes
o Inventory frozen control - for both company and distributor
o Working on AS400 System and SAP
* Survey of employer perception on employee benefits in reference to Life insurance
* Market research and competitor analysis of the product type and it’s life-cycle
* Meet Corporates and create awareness about OIC products
* Report to the management with the survey results
Data Entry of Financial Statements
* Checking BCSB System for credit worthiness of a customer
* Preparing and checking the documents required for loan assessment
Promoting new products at the Store
Merchandising at the store
Handling customer complaints
Promoter in Getex for the college Member of Media Committee Leader of Alumni Committee Participated in Fashion Shows
Member of Students Council Committee
