Freelancing
Total years of experience :14 years, 2 Months
Skilled in helping brands with their Digital Transformation goals by delivering streamlined and coherent experience to
their customers throughout the consumer journey. Several clients brought on-board, to name a few
Steered complete array of strategic planning and analytical functions for social & digital space, (SMM, PPC, Display,
Email Marketing, Influencer Marketing & Content Management Strategies)
• Running social media campaigns at regular intervals to manage and achieve key KPIs. Owned inverted funnel
reporting
• Fed into SEO, SEM and app design strategy throughout all phases of travel-consumer journey especially at the level
of engagement
• Managed content strategy for all global markets positioning Dubai as a preferred tourist destination
• Introduced an in-house DMP bridging all digital, display and social media campaigns
• Consulted on on-ground 360-degree social activities during festivals, sponsorship & influencer marketing
campaigns
• Experience with various Ads Managers managing Facebook, Twitter, Instagram, Snapchat, YouTube, Sina Weibo,
WeChat, VK, Kakaotalk etc.
Led social media marketing, strategic content planning & campaign analytics in key markets for Etihad Airways
and Tourism and Culture Authority
Analyzed the scope of social media requirements of the clients and presented the commercial response to RFPs
• Dwelled into various social media platforms through various analytical tools. Performed quality assurance on organic
and paid content and added data-driven insights to the custom built reports
• Evaluated customer research, market conditions and competitor data, web analytics & reporting for Govt. of Dubai as
well as private organizations
• Involved with planning and strategy for display, mobile, social media, search, content and community management with
expertise in Real Time Bidding (RTB) solutions
Managed financial portfolios of large corporations (regional) and high net-worth individuals, advising on investments
• New business development and corporate marketing in Middle East & India; brought an annual recurring revenue of
$300K++
• Developed comprehensive MIS covering all the key performance measures of the business giving a macro picture with
trend & variance analysis
• Devised various online marketing campaigns, mailers & Google Ads
Successfully designed and presented solutions that secured business of $1.2M++ recurring revenue
• Steered end-to-end presales process specializing in pitch presentations
• Lead end-to-end product management lifecycle (pre-sales), right from conceptualization to custom tailor to design to
deployment and ensuring support services to maintain client relationships
• Worked with technology partners like Microsoft, Accenture, IBM, Delloitte etc. and making new alliances to explore
possible collaboration between companies, regionally
• Supported sales team in meeting their sales goals by providing strategic and effective digital strategy options and sales
presentations
This entailed most digital communication and sales
navigator strategies
• One-month project with Super Drive Rental
), Content Marketing (SEO & Influencer Marketing) and Social Media Ads
Display Advertising (Double Click) across the various
clients from Banking, Automotive, Governmental,
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