بريا janaprakash

• Owned and managed AED 100M annual OTB budget across more than 30 supplier brands, delivering monthly 12-month
rolling OTB plans to align purchasing with sales forecasts, margin targets and budget
• Led end-to-end S&OP forecasting and re-forecasting across Apparel, Beauty, FMCG, Home, Toys, Sports & Accessories —
driving more than 120% annual sales target achievement in FY2023-24.
• Reduced inventory cover from 320 days to an optimal 120 days within 12 to 18 months through data-driven supply planning,
freeing AED 5M in working capital with zero sales loss
• Improved MAPE-based forecast accuracy by 20% across 2, 000 to 10, 000 active SKUs by integrating territory-level demand
signals, market trends and promotional uplift factors
• Coordinated weekly cross-functional alignment with 6 category managers on sell-through, seasonal launches, markdowns
and range pullouts, improving stock availability by 10 to 20%
• Monitored up to 50 inbound containers per month and prioritised GRN processing using warehouse cover and sell-through
data, reducing stockout risk and improving on-shelf availability
• Spearheaded Oracle MFP system implementation, streamlining annual budget consolidation across sales, margin, stock and
OTB planning cycles
• Collaborated with Buying and Trade teams to execute seasonal markdown strategies, maximising sales and gross margin
while managing stock aging
• Monitored key planning KPIs including Full Price Sell-Through, DOI (Days of Inventory), OTIF, Gross Margin, and allocation
efficiency, driving continuous improvement across the planning function
• Designed and deployed automated Supply Planning and OTB dashboards in Power BI, eliminating manual reporting and
providing real-time inventory visibility to senior stakeholders
• Developed standardised merchandise hierarchy framework across all categories, improving SKU-level visibility and territory
level forecast granularity
Planned

• Managed OTB, sales forecasting and inventory planning for 5 to 10 premium international brands, consistently meeting
merchandise and margin targets through rigorous weekly WSSI reviews
• Reduced stockout and overstock incidents by 5 to 10% through proactive demand-driven replenishment and real-time
inventory optimisation across all assigned categories
• Delivered weekly analytical reports on stock performance, sales trends and profitability KPIs, enabling data-led buying
decisions and faster in-season course correction
• Optimised assortment planning by aligning range selections with live market intelligence, improving full-price sell-through
and reducing end-of-season markdown exposure

• Curated and maintained an optimal online assortment based on sales trends and customer preferences
• Ensured accurate stock levels for e-commerce channels, minimising out-of-stock situations
• Tracked and analysed sales data, identifying patterns to optimise future merchandise selections
• Developed competitive pricing strategies and promotional campaigns
• Regularly assessed competitor pricing, promotions and assortment strategies
• Managed seasonal merchandise transitions and new product introductions

Assisted the Manager to maximize store profitability ensuring that
controllable store KPIs targets are achieved.
●Worked closely with the planning team and make sure that Stocks are
dispatched as per and on time
●Training and development of new employees to develop their skill to the
point to become the trainee.
●Maintained store under Planogram standard.
●Analyze consumer, marketplace, assortment, key item, top style/sku
performance and sell thru
●Taking care of customer service including handling queries and
complaints.
●Inventory Mgt. & Analysis on Daily, weekly and seasonal analysis of
sales, stocks, best sellers etc,
●Stock Management which includes stock inward/outward, shrinkage&
damage control, consolidation etc.
● Setting strategic long and short-term departmental goals and evaluating
outcomes.
● Managed departmental budget and forecasting budgetary requirements.
● Reviewed performance data that includes financial, sales, and activity
reports and spreadsheets, to monitor and measure departmental
productivity, goal achievement, and overall effectiveness.

●Promotes the development of the planning department through the
active use of tools, the sharing of best practices and providing
suggestions for improvement.
●Managed and executed to promotional strategy; manages assortment
to approved inventory levels
●Planned merchandises according to the targets set for the store.
●Presenting analysis report of the brand on sales, stock, OTB,
margins, store subgroup level sales, order quantity, allocation and
replenishment.
●Managed the OTB sales and inventory at brand level and ensure that
the merchandise targets will be met on a monthly, quarterly and
annual basis
●Analyzed sales and stock in hand on weekly basis and arrange for
replenishments, consolidation ect.
●Partnered with merchant team to develop and execute key business
decisions such as: promotional buy opportunities, markdowns,
assortment plans, exit strategies ect
●Analyzed market trends, competition and thereby provide inputs to
Management.

Consulted with active clients to identify needs and match them to suite of online services
 Analyze areas within the sales/planning workflow that can be improved, create process
enhancements that eliminate any bottlenecks or barriers to entry Leveraged market relationships to
increase overall revenues
 Identified SKU related issues and then collaborate with cross-functional teams to troubleshoot and
deliver ecommerce customer experience across all views.
 Developed strategies to grow digital advertising sales revenue through direct and internal sales
channels.