Food Technical Sales Manager
MEFI (Middle East Food Ingredients), KSA
Total years of experience :15 years, 6 Months
Developed sales to existing and new accounts in the area with the aim of achieving company sales targets
and maximizing profitability.
Responsible for new sales opportunities and identifying new potential customers. Gathered Knowledge of food ingredient competitor's products, pricing, and quality.
Followed up with customers on all technical development projects related to existing food product
applications or new product development by actively communicating with technical staff and organizing
factory visits and onsite product trials.
Developed regular contacts with customer's commercial and technical staff. Follow market trends and update the customers accordingly.
Provided assistance to the technical team in the new product development like pomegranate molasses,
low-fat mayonnaise, ketchup, etc., producer of condiments and sauces to be awarded this prestigious
quality certification in the Middle East.
Assisted the team to achieve the production and quality goals of vinegar (natural and artificial),
mayonnaise, molasses, ketchup, hot sauces, pizza sauce, etc. during the years of working.
Worked with the team to achieve the best scores in the internal and external ISO audits.
Developed sales to existing and new accounts in the area with the aim of achieving company sales targets
and maximizing profitability.
Responsible for new sales opportunities and identifying new potential customers. Gathered Knowledge of food ingredients competitors' products, pricing, and quality.
Followed up with customers on all technical development projects related to existing food product
applications or new product development by actively communicating with technical staff and organizing
factory visits and onsite product trials.
Developed regular contacts with customer's commercial and technical staff. Follow market trends and update the customers’ accordingly.
Supported the TRD preparation & execution of accurate product specifications for new & existing products.
Priyadarshi Naveen
Supervised ingredients declaration for new and existing products and ensure compliance to SASO (Saudi
Arabian Standard Organisation standards.
Conducted the TRD trials in the manufacturing unit on the big scale after the pilot plant trials' approval to
ensure that it matches with resource.
Synchronized with all departments on a broad range of TRD activities such as trial product release, analysis
of samples, sharing of laboratory facilities and resources, quality investigations, quality systems, product
specification issues, sensory evaluations, and attendance at monthly factory quality reviews.
Engaged in the advancement of Central laboratory supervisors includes TRD Trial samples.
Directed risk assessments within the Manufacturing and Corporate (includes TRD department).
Managed the entire quality activities at the site and assigned QC, QA & QS managers whenever required.
Responsible for development, implementation, maintenance, and validation of plant HACCP Program and
Program/Procedure related to Food safety and quality.
Oversaw the certification related to the consistency of product quality through enforcing Good
Manufacturing Practice Systems (GMPs).
Ensured Food Safety through Hazard Analysis & Critical Control Points (HACCP), HARA, and Audits.
Maintained documents as required by the SQA related activities at the site, assisting laboratory in achieving
the FTR, validation of held products, and disposition decision provided.
Lead Auditor for Intra- and Inter-plants of Almarai Company.
Quality Assurance (Central Processing Plant)
Played a key role in conducting Hazard Analysis & Critical Control Points (HACCP) audits to validate and
verify product CCP’s & OPRP’s & its processes.
Effectively plan the corrective and preventive actions (CAPA) for continuous departmental improvement
through CPM reduction, GMP, Hygiene, investigations for stakeholder complaints and internal issues.
Delivered credits, Service PR, RDD for non-conforming products by using SAP.
Assisted TRD & Manufacturing department in developing products from initial concept up to production
including scale-up, ingredient selection, shelf life testing, cost savings, process improvement, and
troubleshooting.
Interacted with purchasing, production, quality, engineering, and vendors. Performed analytical studies to
assist major developmental projects.
Prepared proposals & reports where advanced technical knowledge of flavours & ingredients are required.
Worked with internal & external suppliers to develop alternate suppliers or processes. Adhered to food
standards to facilitate continuous improvement.
Reviewed products and programs submitted by potential suppliers. Completed shelf life study of the
developed products & review.
Responsible for label and artwork design of packaging materials as per the legal regulations.
Administered all the sampling plan reviewers of raw and finished products of Cheese, UHT, and Fresh
Plants of Almarai.
Operated on for Ingredient sampling, testing and release protocol, and revisions of Laboratory testing
procedures and SOPs’.
Administered the Laboratory Release Protocol in the SAP system to operate on the Quality management
system.
Managed the cultures related protocols with care to meet Quality, Hygiene, and Food Safety standards.
Worked with central procurement to get approval for artwork and specifications in Q-Pulse for new
packaging materials.
Formulated quality documentation and reports by collecting and summarizing information and trends
including failed processes, stability studies, corrective actions, and revalidations.
includes complete Foods-Beverages