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Priyanka Kumbhat, Head of Media Relations & Strategy

Priyanka Kumbhat

Head of Media Relations & Strategy·Tampa Middle East

United Arab Emirates

Diploma, Event Management and Innovative Marketing

Work experience

Total years of experience: 14 years, 2 months

Head of Media Relations & Strategy

August 2014 - Present

Tampa Middle East

Dubai, United Arab Emirates

August 2014 - Present

Successfully launched ‘Malabar Chef’ rice in a grand manner, handling all aspects of planning, executing and managing the event.
Responsible for creating marketing strategies for the product through the help of television, radio, social media, magazines and events.
Responsible for Social Media marketing for Tampa Middle East and GFC (2014)
Conducted branding activations for Tampa products at Gulf Food Festival 2015 and at various stores across UAE.
Organized and managed Global Fighting Championship 2014 from all aspects of event planning (Logistics, Permissions, Production, , Ticketing, Sponsorship)

Company industry:
FMCG
Job role:
Marketing and PR

Events Executive Intern

November 2014 - December 2014

Dubai International Financial Centre

Dubai, United Arab Emirates

November 2014 - December 2014

Was responsible for client servicing, getting a brief from the client as to their requirements and preferences for the event; and executing it accordingly.
Documenting every aspect in a particular format.
Making contracts accordingly and getting them approved and sanctioned from required parties.
Being on-ground at the event, supervising and handling any challenges that came up.

Company industry:
Economics & Financial Consulting
Job role:
Marketing and PR

Events Freelancer

June 2013 - July 2014

Various

Dubai, United Arab Emirates

June 2013 - July 2014

Golden Cage Events - Backstage Management: Global Fighting Championship (GFC), Dubai 2014
Motivate Publishing - Venue Supervision and Registration of Delegates: Dubai Lynx, Dubai 2014
Emirates Airline Literature Festival - Venue Supervision and Room Management, Dubai 2014
Aura Events - Venue and F&B Supervision: Celebrity Cricket League, Dubai 2014
Oberoi Events - Venue Supervision: Salaam Dubai Concert, Dubai 2014
Al Sayegh Media - Pre production &event supervision: Corporate Family Fun Day for Luk Oil, Dubai
Big Idea Box - Hospitality, transport management and setup: Destination Wedding, Dubai 2013
Rimjhim Events - Hospitality and Transport Management: Wedding, Dubai 2013
MV Global: Formula One - Transport Management: Shuttle services, Abu Dhabi 2013
Promo Sevens: Rugby Sevens - Media Management and Logging, Dubai 2014
Informa Exhibitions: ADNEC Employment Exhibition, Abu Dhbai
Masdar City Family Fun Day, Abu Dhabi - Venue Supervision
Extra Cake Events; Sikka Dubai - Team leader for a group supervising the venue and managing crowd
Dubai International Film Festival 2010, Dubai - Venue Supervision

Company industry:
Other Business Support Services
Job role:
Other

Events and Marketing Head

July 2012 - May 2013

The Manipal Journal

India

July 2012 - May 2013

• Organized RTI Act Workshop
• Organized Writing, Editing and Photography workshops for the reporters
• Increased inflow of advertisements through various marketing techniques

Company industry:
Media Production
Job role:
Marketing and PR

PR Executive Intern

June 2012 - July 2012

20:20MSL

Bengaluru, India

June 2012 - July 2012

Managed PR with media for Dell
Pitched two articles, one for Dell and the other for Cognizant
Worked on product launch event ideas for Dell Inspiron
Did a research on the robotics scenario in the Indian education system
Did transcripts for Dell for phone interviews
Compiled and made coverage reports for Dell Inspiron and Alienware
Got in touch with journalists writing about Technology and Education and made a list of potential magazines to publish our articles

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Intern

June 2011 - July 2011

Tonnit Design

Dubai, United Arab Emirates

June 2011 - July 2011

• Worked on advertisements for Malabar Gold
• Worked on newspaper advertisement for ‘Dubai Summer Surprises, Reef Mall’
• Read up and wrote a report on what advertising is and it’s evolution all around the world

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Education

EMDI

August 2014

August 2014

Diploma, Event Management and Innovative Marketing

United Arab Emirates

Manipal University

May 2013

May 2013

Bachelor's degree, Advertising

India

Skills

Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Event Planning
Expert
Event Planning
Expert
Innovative Thinking
Expert
Innovative Thinking
Expert
Communication Skills
Expert
Communication Skills
Expert
MARKETING
Intermediate
MARKETING
Intermediate
DATA ENTRY
Intermediate
DATA ENTRY
Intermediate
IDEAS
Intermediate
IDEAS
Intermediate
JOURNAL
Intermediate
JOURNAL
Intermediate
PR
Intermediate
PR
Intermediate
PRODUCT LAUNCH
Intermediate
PRODUCT LAUNCH
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Event Planning
Expert
Event Planning
Expert
Innovative Thinking
Expert
Innovative Thinking
Expert
Communication Skills
Expert
Communication Skills
Expert

Languages

Hindi
Expert
Arabic
Beginner
English
Expert
French
Beginner