Digital Marketing Manager
Ubrik Media
Total years of experience :18 years, 1 Months
Development of new business opportunities through scoping out potential clients
Account Management & Instrumental in planning and execution of Digital Media Marketing Campaigns
Target planning, resource planning and managing commissioning of technology projects to third party companies whenever needed
Representing Ubrik in public forums, business events and other networking opportunities in order to reach out to potential clients in the MENA region
Conduct in depth marketing research, campaign analysis, competitor analysis & develop campaign & sales strategies utilising tools like Effective Measure, OOX Monitor, Google Adwords, Google Analytics, Omniture, Google trends etc
Key Accounts Managed:
o Branding Campaigns: Malabar Gold (Diwali & Valentine’s day), Subaru Automobiles (BRZ 2013), GE, mydubaimycity.com
o Lead Generation Campaigns: International Automobile show (Sharjah), Golds Gym, Training & Development show 2012, Cards and Payments Show 2012, British University in Dubai
o Social Media Campaigns: Big Boys Toys 2013, Middle East Motor Tuning Show 2013, Mefroz
o Mobile Applications: Pepsi Now (Pepsi Arabia), World Future Energy Summit, Etisalat More Life Magazine
Drove Digital Projects with Cross functional teams (Creative, Social Media, Technology & Sales) for Product conceptualization, Development, Execution, Communication & Deployment on various Digital Media like Personal Devices (iPhone, Android Phones & Tabs), Interactive Voice Response Portal, Social Media, DTH, Gaming (Mobile & Online)
Managed a team of two and lead the service delivery and operations for more than 24 Celebs (National & Regional) for products like
Mobile Blogs
Mobile Chats
Facebook Live Chat
Facebook Fanpages
Successfully acquired content ranging from Movies, Celebrities, Independent Entertainment related Events etc
Initiate Brand Integration opportunities on new Mobile & Online Products by liasoning with the sales team
Revenue trend Analysis, conceptualize & drive Marketing Initiatives
Media planning with partners like Airtel, Vodafone, Radio City, etc and created ATL and BTL promotions for launching Hungama’s Online & Mobile Products
Strategic Account Management (T Series - Music Label):
Drive Operations, Label Relationship & Communication
Successful launched the new brand identity of Hungama Digital Media Entertainment Pvt Ltd, including concept, development & execution of:
POS, Corporate Communication, Brochure etc
Customized Merchandising
Tieups to promote new properties (Radio Channels, Coffee Shops)
Developed POS, Audio Visuals, Coordinated & Executed On ground events where Hungama was represented like
a. FICCI Frames
b. Mobile World Congress etc
c. Worked on 5 City College activation (On Ground) for Hungama.com Website Launch with Radio Mirchi Activation
Identified, liaised and engaged prospective clients for Advertising on the print publication - Modern Plastics, India
Handled budget management and advertisement plans for the financial year
Maintained cordial relations with clients to sustain profitability in the business
Successfully handed sales across the B2B channels
Bachelor’s Degree in Science (Mumbai University, Maharashtra) with specialization in Chemistry from KJ Somaiya College of Science & Commerce