Account manager
IML Group
Total years of experience :10 years, 8 Months
*Plan and help clients implement region wide BTL strategies to support new & existing product campaigns.
*Liaise between clients and cross-functional internal teams to ensure the timely and successful delivery of marketing solutions according to the client’s needs.
*Conducting sales presentations and negotiating contracts with high-level executives to maximize profits.
*Responsible of receiving brief from client, develop Activation strategy, give creative input if needed for the project, organize and execute the campaign.
*Conceptualization to execute identifying tasks to facilitate on time & cost-efficient completion of project.
*BD: Responsible to bring in new Business to the company and I successfully increased & diversifies the clients portfolio by 30%.
*Responsible for great execution of all clients activation against the set KPI's and end of activity analysis.
*Championing the client at all levels and providing them with excellent service and support.
*On ground market research to develop brand awareness and performance.
*Preparation of statistical reports with analysis to guide clients for future activation's.
*Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
*Recruitment and training of suitable staff for brand activation's.
(Key channels include in-store promotions, in-mall activation's, outdoor marketing plus bespoke events)
Clients: Colgate, Unilever, Diageo, BRF (Federal Foods), California Garden, Carriage, Kimberly-Clark, Beiersdorf, Nebula, Citi Bank UK, Energizer, TP Mena, Zespri.
Meeting and liaising with clients to discuss and identify their brand,
marketing & business requirements;
• Client communication and the ability to respond to briefs and develop
and build relationships with new and existing clients
• Liaising with, and acting as the link between, the client and agency by
maintaining regular contact with both, ensuring that communication
flows effectively;
• The management of all production from brief to completion
• Operate as the lead point of contact for any and all matters specific to
Inspire clients
• Build and maintain strong, long-lasting client relationships
• Ensure the timely and successful delivery of our solutions according to
client and objectives
• Communicate clearly the progress of monthly/quarterly initiatives
• Facilitating and writing proposals
• Working with colleagues to devise strategic brand development &
marketing campaigns that meets the client's brief and budget in
collaboration with the team, to plan and present strategic and creative
presentations to the client
• Handling budgets, managing campaign costs and invoicing clients.
• Working with a team by enabling and leading them to follow processes
and procedures to bring projects to successful completion.
• Create, manage and deliver events which fulfill strategic business
objectives for specific clients or practice areas.
• Work alongside partners, lawyers, associates and business
development colleagues to project manage the event, including setting
event objectives and measurement of ROI, creating and managing
budgets, advising on and managing the client invitation list.
• Manage all logistics for the event ¬ venue sourcing, contract
negotiation, event branding (invitations, production), speaker liaison,
travel, and catering.
• Lead and support events on-site
• Liaise with partners, lawyers and associates
• Overlooking the Business services support teams
• Speaking opportunities, international legal networks, exposure
coverage
• Maintaining an internal data with the help of business support teams.
• Various locations - why do you think they are potential - follow¬-up
action - relation management¬ What does each partner want ¬ Different
marketing plans ¬ How to support them
• What is the market up to: Market Research
• LinkedIn connections ¬ Updates, Twitter and other sources of media
• Target specific events and audience
• Managing communication with foreign law firms¬ identify events that
can be done in collaboration.
* Responsible to sell sponsorship and exhibition opportunities to both new and existing clients of the company.
* Liaise with the operations teams regularly to ensure sponsor satisfaction in and around the building on deliverable s according to contract.
*Prepare contractual agreements for sponsors in accordance with company policy.
*Focused on business development analysis and evaluation which played a pivotal role in business planning.
Interior Design Diploma
Fine Arts Diploma
School