Digital Marketing Specialist
MG Motor Australia & New Zealand
Total years of experience :4 years, 8 Months
Support and overseas marketing agency project development including but not limited to model portfolio marketing plans and brand strategy, social media strategy, competitive intelligence, segmentation and lead generation.
Identify and execute opportunities for marketing improvement to increase sales and market share through B2B, and B2C sales channels for digital and brick-and-mortar retail (dealerships).
Manage and execute guaranteed consideration advertisement through third parties media outlets (Carsales, Car Expert, drive.com.au).
Project management of campaign launches including managing creative and media agencies while communicating details and timelines to the cross-functional marketing teams and business leads.
Advise executives on marketing strategies and campaigns to effectively promote MG Brand to the desired target markets.
Develop and execute Digital Policies across Australia and New Zealand markets to abide by MG Motor brand guidelines.
Create communication strategies that expand reach, drive relevance and fuel interest through partnership, social channels, influencers, blogs and new media channels.
Own and track media plan and performance for ongoing testing, review and optimization to respective marketing KPIs.
Launching in-house email marketing campaigns for our B2C marketing.
Email Marketing Campaign generating 200% sales for the MG ZS EV presale.
Managing and conducting market research to determine market requirements for existing and future products through both traditional and digital marketing.
Audit and report regularly on the as-is marketing, advertising, promotion brand-building activities for MG Motor and its subsidiaries EV ChargeHub Department.
Manage and develop the MG Motor Australia & New Zealand website in collaboration with the Sales, EV and Product departments.
Develop, execute and report on promotional digital campaigns.
Develop and manage MG lead system across Australia and New Zealand markets.
Control of campaign budget. Coordinate quotes/invoicing approvals - cost control and follow the process and obtain the best possible price for all projects.
Monitoring performance agencies' digital performance and liaising with strategical planning.
Assist National Digital Manager CRM rollout across all the functional departments within the dealership network and the rollout of new dealer website corresponding to brand guidelines
Planned, designed, and implemented advertising and promotional campaigns to generate leads and support sales objectives.
Winter campaign implementation generated over 600K engagements per month and increased MHIAA leads by 300% more leads in comparison to the same month last year.
Advised executives on marketing strategies and campaigns to effectively promote our products and services to our desired target market.
Worked closely with General Manager Sales & Marketing and Marketing Manager to create strategical brief campaign approaches for Creative Agencies.
Launched automation lead follows up system, this ensured all leads are processed by our account managers and our B2B customers.
CRM management for both of our B2B and B2C customers.
Designed and produced copy and creative including marketing collateral, banner ads, customer surveys, copywriting, content mock-ups, video scripting, and digital and print advertising.
Introducing Email Marketing to MHIAA on an end-consumer level has established a wider presence and attraction to the business on a B2C basis which has led to an increase in our lead numbers.
Updated the company website and social media accounts with interesting content to engage with the target market.
Managed and develop the MHIAA website in collaboration with the product team and directly manage the communications, media, social, SEO & SEM.
Engaged with and managed suppliers for key marketing services.
Controlled campaign budget. Coordinated quotes/invoicing approvals - cost control and follow the process and obtain the best possible price for all projects
Established and managed Pegasus Systems' social presence across wide range of social platforms. Refurbished website content and launched SEO & SEM.
Produced reports providing in-depth analysis of Google Analytics and social media platforms. Implemented marketing and communication strategies, including content writing and digital design. Increased social media engagement through social media campaigns by 50% across Australia, New Zealand and the United Kingdom.
Produced and maintained a monthly marketing calendar to achieve weekly and monthly targets. Designed internal and external EDMs through Campaign Monitor and Mailchimp.
Maintained and Enhanced digital paid and organic search performance.
Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy
Explored and compiled local digital marketing performance data.
Assisted in the maintenance of Cultural Pulse social media presence.
Prepared marketing reports (SEO, SEM)
Developed marketing and communication strategies, including the use of print and digital media. Producing and sourcing social media content for Cultural Pulse
Proactively seek opportunities to maximise social engagement
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